Cover Kendall Jenner stars in the Burberry Olympia Bag campaign. Photo: Inez & Vinoodh / Courtesy of Burberry

British luxury brand Burberry launches its new Olympia bag with the help of Kendall Jenner, FKA Twigs and Shygirl

New season, new bag—and Burberry's just introduced its hottest one yet. The Olympia bag is the brand's latest shoulder bag and is an ode to femininity, according to chief creative officer Riccardo Tisci. 

"When designing the Olympia, I was thinking about creating the perfect form of a handbag—something that could capture the essence of femininity," he said. 

This idea takes form in the bag's modern, streamlined, curved crescent shape, designed to be worn on the shoulder and held close to the body. Crafted from smooth leather in Italy, the bag comes in classic colours, such as black, burgundy and the house's classic warm sand, as well as more vibrant shades of marigold yellow, pale blue and juniper green. Shoulder straps come in leather or chain options—both complement the gold or palladium-plated hardware.

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For the campaign, Tisci tapped an all-star cast including supermodel Kendall Jenner, singer FKA Twigs and British DJ Shygirl.

"I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy," Tisci said. "These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity."

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Closer to home, the brand has launched its "pop-in" store, the World of Olympia, at its Burberry Ion Orchard store, where customers can immerse themselves in the concept. Also available at the pop-in: the Small Olympia, Medium Olympia, Zip Olympia, Micro Olympia and Olympia card case. What's more, there will also be exclusive colourways—Marsh Green, Marigold and Topaz Blue—for the Olympia in the small and mini size.

See the exclusive bags at Singapore's World of Olympia pop-in at Burberry Ion Orchard below:

The World of Olympia pop-in will take place from May 20 to June 17 2021 at Burberry Ion Orchard. You can also shop online and from the comfort of home by contacting the following numbers: 9182 6433 /  800 441 1405.

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