Cover (Image: Louis Vuitton/Twitter)
(Image: Louis Vuitton/Twitter)
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After wearing custom Louis Vuitton suits to the Grammy Awards 2021, the K-pop superstars are now ambassadors of the French luxury house
From McDonald's to Louis Vuitton—everyone wants a piece of the world's most famous boyband.
K-pop megastars BTS have joined French luxury house, Louis Vuitton, as its latest ambassadors. The Grammy-nominated band is made up of members RM, Jin, Suga, J-hope, Jimin, V and Jung Kook who are well known for their sartorial sense—pulling off everything from streetwear to luxury labels effortlessly.
In a statement on Twitter, Louis Vuitton announced:
"#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognised for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook."
The brand also posted a new picture of the boys, seen in matching jackets and shirts in pastel hues that are reminiscent of their iconic outfits in the music video for Dynamite.
The South Korean septet also wore custom Louis Vuitton suits to the recent Grammy Awards, where they pulled off a stunning performance and made history as the first Korean band to be nominated for an award.
(Related: BTS Wears Custom Louis Vuitton Suits to the Grammy Awards 2021)
Louis Vuitton Men’s Artistic Director Virgil Abloh and BTS also released their own statements on the partnership.
“I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on,” said Virgil Abloh.
BTS added: “Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us.”
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Andrea Saadan is the Senior Digital Editor of Tatler Singapore. She oversees all digital content for the website and currently leads the Beauty and Lifestyle verticals. As a child, she had always enjoyed reading and writing but it was only after she joined her college newspaper, The Spectrum, in Buffalo, New York, that she considered a career in journalism. Her love for all things beauty started from the age of two—when she was caught playing with (and damaging) her mother’s YSL lipstick. On top of her day job, she is also an unpaid beauty consultant for friends and family. Besides make-up, her obsessions include the wizarding world of Harry Potter, podcasts, ice-cream, her walking pad and watching endless re-runs of The Office (US).
