After wearing custom Louis Vuitton suits to the Grammy Awards 2021, the K-pop superstars are now ambassadors of the French luxury house
K-pop megastars BTS have joined French luxury house, Louis Vuitton, as its latest ambassadors. The Grammy-nominated band is made up of members RM, Jin, Suga, J-hope, Jimin, V and Jung Kook who are well known for their sartorial sense—pulling off everything from streetwear to luxury labels effortlessly.
In a statement on Twitter, Louis Vuitton announced:
"#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognised for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook."
The brand also posted a new picture of the boys, seen in matching jackets and shirts in pastel hues that are reminiscent of their iconic outfits in the music video for Dynamite.
The South Korean septet also wore custom Louis Vuitton suits to the recent Grammy Awards, where they pulled off a stunning performance and made history as the first Korean band to be nominated for an award.
Louis Vuitton Men’s Artistic Director Virgil Abloh and BTS also released their own statements on the partnership.
“I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on,” said Virgil Abloh.
BTS added: “Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us.”