Bally, the 171-year-old Swiss fashion brand, makes a big move early in the new year by announcing that their next creative director is none other than Rhuigi Villaseñor, the founder and creative director of Rhude, a streetwear brand based in Los Angeles, California.
After having Pablo Coppola as the previous creative director, Bally has pushed through the fashion industry without having appointed a new front man for the past five years—that is until Villaseñor's “natural creativity and energetic spirit” lit a fire under Bally CEO Nicolas Girotto.
“I entrust Rhuigi, a talented visionary, to continue evolving the contemporary relevance of our brand and accelerate growth while preserving Bally’s core values,” says Girotto in a statement.
Even Villaseñor himself is excited about what’s to come. He shares, “I have always admired the Swiss approach to luxury, its discreet representation of excellence, and symbiotic openness and care for the environment... Nicolas and I connected on our shared vision, and it is with immense honour that I accept this challenge. I look forward to invigorating and modernising the brand while respecting its longstanding tradition, sharing its story further with a wider community.”