Cover 1956: Portrait of American actor Troy Donahue (1936 - 2001) leaning against a tree and gesturing with his hands while holding a Coca-Cola bottle on a residential street, California. Donahue wears a dark polo shirt and pleated pants. (Photo by Hulton Archive/Getty Images)
1956: Portrait of American actor Troy Donahue (1936 - 2001) leaning against a tree and gesturing with his hands while holding a Coca-Cola bottle on a residential street, California. Donahue wears a dark polo shirt and pleated pants. (Photo by Hulton Archive/Getty Images)
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Ralph Lauren 自 1967 成立以來，創造了經典的美式生活風格，也成為美國代表性時尚品牌。其中，說到 Ralph Lauren 讓粉絲們最印象深刻的單品莫過於品牌象徵「Polo 衫」，品牌Polo 衫於 1972 年正式登場，如今正逢 50 週年，在這期間不僅締造了經典風格，也發揮其文化影響力，成為了每個人衣櫃中不可或缺的單品。
讓貴族運動馬球連結 Polo 衫，使它成為上流的表徵
Above CIRENCESTER, UNITED KINGDOM - JUNE 24: Prince Harry In Polo Match With Team Members Satnam Dhillon (no2 In Yellow Shirt) And Eduardo Novillo-astrada (no3 In Yellow Shirt) (check Identities) Competing For The Mountbatten Trophy Sponsored By Credit Suisse. The Match In Aid Of The Mountbatten Memorial Fund And Cirencester Park Polo Club Is Being Played At The Club (Photo by Tim Graham Photo Library via Getty Images)
CIRENCESTER, UNITED KINGDOM - JUNE 24: Prince Harry In Polo Match With Team Members Satnam Dhillon (no2 In Yellow Shirt) And Eduardo Novillo-astrada (no3 In Yellow Shirt) (check Identities) Competing For The Mountbatten Trophy Sponsored By Credit Suisse. The Match In Aid Of The Mountbatten Memorial Fund And Cirencester Park Polo Club Is Being Played At The Club (Photo by Tim Graham Photo Library via Getty Images)
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Above WINDSOR, UNITED KINGDOM - JULY 01: Prince Charles Chatting To Team Mates Wearing A Red Polo Shirt During A Game Of Polo At Windsor. (exact Day Date Uncertain) (Photo by Tim Graham Photo Library via Getty Images)
WINDSOR, UNITED KINGDOM - JULY 01: Prince Charles Chatting To Team Mates Wearing A Red Polo Shirt During A Game Of Polo At Windsor. (exact Day Date Uncertain) (Photo by Tim Graham Photo Library via Getty Images)
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雖然 Ralph Lauren 並不是發明 Polo 衫的人，但對於「發揚光大」他絕對功不可沒！Ralph Lauren 先生曾說：「馬球運動員具有優雅和想像力。它體現了複雜的奢華和永恆的風格。」因著 Ralph Lauren 先生對服裝美感的品味和新穎的思維，融合了屬於貴族的運動「馬球」和該運動的精神與生活態度為設計靈感，加上華麗的色彩、精緻的剪裁，讓 Polo 衫搖身一變，成為美國上流社會最愛的休閒服飾。
「Polo 衫之於 Ralph Lauren，就像米老鼠之於迪士尼」
Above 1956: Portrait of American actor Troy Donahue (1936 - 2001) leaning against a tree and gesturing with his hands while holding a Coca-Cola bottle on a residential street, California. Donahue wears a dark polo shirt and pleated pants. (Photo by Hulton Archive/Getty Images)
1956: Portrait of American actor Troy Donahue (1936 - 2001) leaning against a tree and gesturing with his hands while holding a Coca-Cola bottle on a residential street, California. Donahue wears a dark polo shirt and pleated pants. (Photo by Hulton Archive/Getty Images)
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Above NEW YORK, NEW YORK - OCTOBER 16: (EDITORS NOTE: Image has been converted to black and white.) Fashion icon Ralph Lauren attends "Western Stars" New York Screening at Metrograph on October 16, 2019 in New York City. (Photo by Roy Rochlin/WireImage,)
NEW YORK, NEW YORK - OCTOBER 16: (EDITORS NOTE: Image has been converted to black and white.) Fashion icon Ralph Lauren attends "Western Stars" New York Screening at Metrograph on October 16, 2019 in New York City. (Photo by Roy Rochlin/WireImage,)
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漸漸的，「Polo 衫之於 Ralph Lauren，就像米老鼠之於迪士尼、帝國大廈之於紐約市」Polo 衫體現了美國人特有的時尚態度，更成為了一種文化象徵，全面的展示了對「美國夢」的憧憬和精神。而 50 年來，Ralph Lauren 的 Polo 衫不只代表著美國夢，已昇華成種令人嚮往的生活方式，甚至影響了全球對於美式風格的認知，並且重新定義了時尚潮流與品味。
與時並進，讓 Polo 衫永不退流行
Above Polo Ralph Lauren
Polo Ralph Lauren
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Above Polo Ralph Lauren
Polo Ralph Lauren
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即便 50 年過去了，Ralph Lauren 先生更持續帶領著 Polo 衫突破創新，與時代比肩前行！近幾年，時尚界注重強調「永續發展」、減少不必要浪費的「去成長（De-growth）」，以設計高品質、可長久穿搭但仍精緻有品味的商品為目標。而作為美式精神的代表，Ralph Lauren 也推出了使用永續環保面料的 Earth Polo 系列，並廣泛使用可持續及循環再造的物料，打造高性能服裝，更能呼應 Polo 衫「It gets better with age」越穿越有質感的概念，每個人皆能擇其所愛，讓 Polo 衫隨著時間，創造出專屬自己的獨特意義，展現出雋永的格調，並再創時尚經典。
「Polo 衫從來都不只是一件衣服，而是一種生活方式。」
Above Polo Ralph Lauren
Polo Ralph Lauren
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Above Polo Ralph Lauren
Above Polo Ralph Lauren
Polo Ralph Lauren
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在今年隆重推出的全新精裝藏書《Ralph Lauren’s Polo Shirt》中，呈現了 Polo 衫這項單品的無可取代性與珍貴的回憶，詳細紀錄 Polo 衫千變萬化的樣貌，反映半世紀以來所發揮的影響力，是藏家們夢寐以求的寶典。時至今日，Polo 衫獲得包含皇室成員、影視名人、運動員、音樂人等青睞，在各個領域及社會階層中書寫了許多獨具一格的故事，再再實踐了「Polo 衫從來都不只是一件衣服，而是一種生活方式。」
序言：Ralph Lauren / 前言：Ken Burns / 後記：David Lauren
硬皮精裝 / 6.5 x 8.5吋 / 544頁 / 400頁彩色照片
售價：NT$1,300元
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