Oscar winner Catherine Zeta-Jones posed with 16-year-old daughter Cary Zeta-Douglas in Fendi's #MeAndMyPeekaboo ad campaign last year. They were photographed among ancient Roman architectures such as Palazzo Altemps while sporting Peekaboo bags in vibrant hues and Pequin stripes. 

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Often, it is the famous mother who is paired with her less well-known daughter. For Burberry Christmas 2018, it's the other way around. Naomi Campbell is seen alongside mom Valerie-Morris Campbell, from whom the former obviously got her good looks, in this atmospheric video campaign that also featured actors Kristin Scott Thomas and Matt Smith as well as rapper M.I.A.. The Campbells wore matching plaids from the Vivienne Westwood x Burberry collection.

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Pat Cleveland was one of the first African-Americans to gain prominence as a model in the '60s and '70s, her divine looks coveted on the runway and editorial spreads. As a tribute to her past as surrealist artist Salvador Dali's muse, the Lanvin spring 2015 campaign featured Cleveland with her daughter Anne in quirky monochromes and dramatic up-dos. 

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For its Mother's Day campaign in 2015, Australian lifestyle brand Country Road wanted to showcase the beauty of modern-day motherhood, and they couldn't have gotten a cuter pair of models than former runway supermodel Anneliese Seubert and her three-month-old daughter, Avery.

The actresses could be mistaken as sisters in this 2016 Calvin Klein campaign that showcased the brand's beachwear, metallic jewellery and watches. Kravitz, 31, is the daughter of musician Lenny Kravitz and Bonet, who was 49 when this campaign was shot.

See also: Calvin Klein X Zalora