Though traditionally designed by the app’s producers, in recent years, Instagram has put its users in the driving seat by allowing anyone to create their own AR – augmented reality – filters for use on the app,
We’ve all tried the fun designs, including finding out which Friends or Disney character you are, and which Harry Potter house you’d be in, but these luxury fashion houses are taking the filters to the next level.
Allowing fashion lovers to interact with brands in a whole new way, the filters show the traditional houses willingness to step right into the 21st century. As some of the filters can be a little hard to find – as you need to either save a filter from a friend’s story or find the filter directly from its creator – we’re letting you know which stylish affects to look out for.
Minimalist and chic – just like the brand itself – Prada's AR filter offers its own take on the popular "which character am I" filters.
Featuring a simple white panel with the brand's classic black typeface, the filter allows users to find out their “Current Prada Mood”.
Simply take a selfie and the app will show several characteristics based on the letters P-R-A-D-A. Options include "Provoke Reactions And Demand Attention", "Profound Refences And Defiant Attitude" and "Pleasingly Refined And Deliberately Atypical".