Singer-songwriter and actress Lee Ji-eun, better known by her stage name IU, is without a doubt one of Korea's biggest names in entertainment today. Having first shot to national stardom following the release of Good Day, the lead single from her 2010 album Real, IU has continued to inspire others through her philanthropy and tireless work ethic.
This year, the Hotel Del Luna star partners New Balance as brand ambassador for its "We Got Now" campaign.
"I personally understand that 'We Got Now' means 'Be yourself', and 'Voice yourself confidently as well,'" says the singer. "But, in fact, that is something that anyone can do."
As part of IU’s on-going relationship with New Balance, the sports lifestyle giant and her will collaborate on positive messaging around causes such as equality and sustainability, as well as marketing campaigns focused on a mix of lifestyle and performance products that fit her life.