BTS x Louis Vuitton: The Global Pop Icons Sign Their First Luxury Fashion Partnership
Fresh off their collaboration with McDonald's for the BTS Meal, K-pop supergroup, BTS have been tapped as the new House ambassadors of French luxury fashion house, Louis Vuitton. The announcement was made on Louis Vuitton's social channels with a photo of the group wearing pastel-coloured Louis Vuitton suits reminiscent of their Dynamite outfits.
It has been on their fans and followers' minds as to who will be the first fashion house that the world's biggest group today will partner with as the members have occasionally been spotted wearing different luxury brands such as suits from Kim Jones’ Dior Autumn/Winter 2019 collection during their Love Yourself: Speak Yourself world tour but have yet to official team up with a fashion house.
Related: McDonald's Announces 'BTS Meal'
Following their attendance at the unveiling of Virgil Abloh's new collection which they subsequently wore at the Grammys 2021 red carpet, donning seven different suits from the collection that marries sportswear and modern tailoring, the septet has now finally set their eyes on Louis Vuitton.
"With multi-platinum singles and albums, as well as a Grammy nomination under their belt, South Korean band BTS are undoubtedly one of the most renowned and influential groups in the world," said the fashion house in a statement."In breaking numerous Billboard and Guinness World Records, BTS’s ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House," they add.
"I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership, which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on," says Virgil Abloh, artistic director of Louis Vuitton's menswear collection.
"Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us," adds BTS. The partnership is also the first global luxury fashion deal for the award-winning group in addition to their endorsements with Fila, Samsung and Hyundai Motors.
Previously, BTS collaborated with brands that are more accessible to their fans such as Coca-Cola, Casetify, Inkbox, Helinox, Philippines telecommunication brand SMART and Indonesian e-commerce, Tokopedia. Besides being mega pop artists today, this partnership with Louis Vuitton further solidifies BTS as fashion icons in their own right with member Suga earning a spot at Tatler's Asia's Most Stylish 2020 list.