Pedro García on building a fashion legacy that lasts

Much of its global presence can be credited to García’s father, who expanded the brand beyond Spain, establishing footholds in the United Kingdom and the United States. Today, García is continuing that legacy, recently visiting the Philippines as part of a broader Asia tour to promote a new book, Seasons: A Journey through Spain with Pedro García. In Manila, he spent time exploring shopping malls to gain insight into the local retail landscape.

As part of its centenary, the brand has also released a book titled Seasons. “This is a book that we put together with images of our communication campaigns. We photographed our shoes all over Spain. I’m talking from the north to the south to the islands.”

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The project spans a decade of visual storytelling, placing shoes against varied Spanish landscapes from urban monuments to rural scenes. The book is divided into winter and summer, with the former leaning Baroque and dense, and the latter opening into lighter and warmer scenes.

Interspersed with the imagery are short articles on flora, regional traditions, and uniquely Spanish clothing and footwear like espadrilles, highlighting the traditional crafting techniques behind them. “I think it’s got some beautiful pictures, and you’re going to learn a little bit about our culture concerning Pedro García, but also about the Spanish culture, craftsmanship, landscape,” he says. “It’s a nice little mix.”

Technology and artificial intelligence might now power much of the fashion industry, but García remains certain these advancements cannot replicate the integrity of a well-made product. While the brand is not opposed to innovation, it continues to use methods developed during his grandfather’s time, preserving not just a process but a philosophy. 

Still, combining family and business isn’t always easy. The death of his father was a moment that tested his ability to lead. He recalls the importance of pausing, of staying composed during difficult times, and of honouring the lineage that shaped both the company, the Garcìa family and himself.

Pedro García offers something different: a worthy insistence on doing things well, without noise but always purpose. After nearly a century, the brand is not in a rush. On the contrary, it knows exactly where it's going.

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