Cate Blanchett is famous for her love of archival pieces and rewears, but she was part of a small group that made an effort to go green
The slew of celebrities on the guest list for the 95th Academy Awards ceremony—whose big winner proved to be Daniel Scheinert and Daniel Kwan’s feature film Everything Everywhere All at Once—certainly lived up to the famous Hollywood glamour expected of such an event, thanks to a perfect combination of tradition and modernity, notably embodied by an abundance of corsets, lace, sheers and... bridal gowns.
But was this event—the most sophisticated and hotly watched of the awards season—more environmentally friendly, as the Academy of Motion Picture Arts and Sciences had envisaged? Nothing is less certain, although everyone has their own take on what sustainability actually means.
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A ‘Sustainable Style Guide’
Yet the message was clear enough. In November, the Academy of Motion Picture Arts and Sciences announced its intention to bolster its sustainability efforts by making the prestigious ceremony greener.
Through a partnership with the Red Carpet Green Dress (RCGD Global) organisation, the institution worked on a Sustainable Style Guide, a specially tailored edition of which was sent to all guests invited to attend the ceremony. The idea was to help them adopt a more environmentally friendly dress code, and pave the way for greener red-carpet events.
“While the Academy remains consistent in our commitment to operating as a socially responsible organisation with sustainability at our core, we acknowledge that there is always more we can do. We are proud to partner with RCGD Global. Its thought leadership and expertise, along with the active engagement of Academy members, will continue to support our forward and necessary momentum”, Jeanell English, the Academy’s executive vice president of impact and inclusion, said at the time.