Cover Orm Kornnaphat has built one of Asia’s most sophisticated brand ecosystems on genuine artistic credibility (Photo: Stephane Cardinale - Corbis/Corbis/Getty Images)
Orm Kornnaphat has built one of Asia’s most sophisticated brand ecosystems on genuine artistic credibility (Photo: Stephane Cardinale - Corbis/Corbis/Getty Images)
1 / 1
From the front row of Paris Fashion Week to her sold-out fashion label, Orm Kornnaphat is rewriting the rules of celebrity influence—one collaboration at a time
At Paris Fashion Week Autumn/Winter 2026–2027, Orm Kornnaphat—born Kornnaphat Sethratanapong—turned a front-row appearance into a measurable show of power. The Thai actress and entrepreneur generated US$21 million in earned media value (EMV), ranking her as the world’s number one influencer for the season—a remarkable feat for a woman whose first love has always been acting, not the mechanics of influence.
A Channel 3 actress who rose through a series of increasingly complex roles, from a mafia heiress in Game of Outlaws to a sophisticated urbanite in Eclipse of the Heart, Orm has long demonstrated a range that luxury brands find irresistible: she doesn’t wear a character, she inhabits one. It was her breakout role in the 2024 series The Secret of Us—a Netflix Top 10 hit across multiple Asian territories—that gave the world’s biggest fashion houses the viewership metrics they needed to come calling.
An economics graduate, a label founder and a Dior global ambassador, Orm has built one of Asia’s most sophisticated brand ecosystems—one grounded not in virality, but in genuine artistic credibility. Here, we trace every major collaboration in her growing portfolio and what each one reveals about the woman behind the influence.
In case you missed it: How to get Devon Aoki’s iconic Y2K ‘anti-Instagram’ beauty look
Orm Kornnaphat and Dior
In November 2025, Orm Kornnaphat was named global brand ambassador for Dior, a milestone that placed her among the fashion house’s most coveted faces and confirmed the full arrival of the Thai Wave on fashion’s highest stage. The partnership had been building throughout the year, from boutique appearances in Macau to a front-row presence at Paris Fashion Week that sent the Internet into overdrive. Orm fronts campaigns spanning the Lady Dior handbag, the Dior Book Tote, the Bow Bag and seasonal ready-to-wear, alongside Dior Beauty’s La Collection Privée and the Miss Dior Parfum.
The numbers confirm what the images already suggest. At Paris Fashion Week AW26–27, Orm again claimed the global number one spot, generating US$21 million in EMV at a 43 per cent engagement rate. Alongside collaborator Lingling Kwong, the LingOrm duo proves to be a marketing powerhouse, having previously accounted for nearly 50 per cent of Dior’s total media value across the Spring/Summer 2026 season—a figure that reframes not just what a brand ambassador can do, but what two can do together.
Orm Kornnaphat and Bulgari
Announced in February 2026, Orm’s appointment as friend of the house for Bulgari Thailand places her alongside an elite international roster that includes Anne Hathaway and Priyanka Chopra Jonas. Her work centres on the Serpenti Viper collection, whose fluid geometry and modular design align naturally with her aesthetic of movement and quiet authority, as well as pieces from B.zero1 and Divas’ Dream. She has also appeared at high-profile engagements, including the Bulgari Eclettica high jewellery showcase.
What makes this partnership particularly resonant is its personal dimension. Orm has spoken openly about tracing her love of jewellery to pieces gifted by her mother, veteran actress Koy Narumon Phongsuphap, during her childhood. That origin story gives the collaboration an emotional authenticity that no brief can manufacture, and for Bulgari, it is precisely the kind of storytelling that turns a brand partnership into a brand truth.
Don’t miss: BTS members’ brand collaborations in 2026 so far, from luxury fashion to tourism and tech
Orm Kornnaphat and Vivo
As the face of the Vivo V70 global launch in February 2026, Orm brought genuine credibility to a technically ambitious device co-engineered with Zeiss and built around stage photography as its headline capability. The 50 MP Zeiss Super Telephoto Camera and dedicated AI Stage Mode speak directly to the world she inhabits and the fan-cam community that follows her there. For a fanbase built around live event culture, the endorsement carries real weight.
The campaign extended well beyond digital into immersive real-world engagement. At the Vivo V70 Exhibition at Samyan in Bangkok in March 2026, fans experienced slow-motion camera challenges and interactive product displays. The collaboration also introduced the device’s Golden Hour, Alpine Grey and Canary Yellow colourways—subtly positioning the V70 not merely as a tool, but as a fashion accessory in its own right.
Orm Kornnaphat and Nivea
What separates a truly intelligent brand portfolio from a merely lucrative one is range—the ability to move between fashion and everyday life without losing either audience. Orm’s collaboration with Nivea for the Derma Control campaign is the clearest expression of that skill. Themed “Confidence Without Compromise”, the campaign centres on a skincare-grade underarm range formulated with hyaluronic acid, vitamin C and pro-vitamin B5, ingredients that lift the product well beyond the basic hygiene category.
The campaign film is candid by design, showcasing Orm and Lingling Kwong’s chemistry while highlighting Derma Control’s benefits. By showing up in a Nivea campaign with the same commitment she brings to a fashion shoot, Orm communicates something her fans already sense—that professional standards apply regardless of the product, and that confidence isn’t reserved for front rows or red carpets.
Orm Kornnaphat and Nespresso
Above Orm Kornnaphat adds a touch of luxury to Nespresso moments
Orm’s collaboration with Nespresso for the 2026 Lunar New Year collection is a study in cultural fluency. Inspired by the Year of the Horse and themed around warmth, confidence and festive charm, the campaign positions her not as a product spokesperson but as a tastemaker who knows how to transform the domestic into the extraordinary.
It is a role that suits her well. In a year defined by record-breaking fashion metrics and global ambassadorships, the Nespresso campaign offers a quieter, more intimate register—proof that her influence translates just as powerfully into the spaces between the spectacle as it does on the world’s most-watched runways.
Orm Kornnaphat and Keep Silent
Keep Silent is perhaps the most revealing chapter in Orm’s brand story because it is entirely her own. Launched in November 2024 with the founding philosophy “In a world full of noise, you keep: silent”, the label channels her personal aesthetic: clean lines, high-quality construction and a minimalist-meets-streetwear sensibility that feels considered rather than commercial. The debut collection, unveiled at her Taipei fan meeting, sold out within hours of going online.
By January 2026, Keep Silent had evolved into its most ambitious chapter yet: “Keep the Wonder”, a co-creation with Lingling Kwong’s lifestyle brand Always Wonder. The collection—featuring a denim jacket, a double-layered tee, and the Unlock the Heart keychain—sold out on launch day, with pieces finding a second life on resale platforms at a significant premium. For Orm, it represents something more meaningful still: a creative platform that exists entirely on her terms, one that will outlast any single campaign, season, or series.
NOW READ
8 times Lily Collins channelled Audrey Hepburn on and off the red carpet
A look at Stray Kids’ Felix brand collaborations, from Louis Vuitton to Unicef
Where Taylor Swift and Travis Kelce might honeymoon in Asia, mapped by her musical eras
Topics
After more than a decade in lifestyle media, Clifford has mastered the art of writing seriously about things that are fun—and writing fun things about people who take themselves very seriously. At Tatler Asia, he helped steer its flagship lists, Tatler’s Most Influential and Asia’s Most Stylish. And today, he leads T-Labs, Tatler Asia’s content innovation hub, where he continues the noble pursuit of lifestyle storytelling, spinning stories on wealth, entertainment, necessary style, Hallyu, Hollywood, beauty and more for audiences across Asia.
