Cover Onitsuka Tiger rang in their 75th anniversary at their flagship store in Tokyo (Photo: Onitsuka Tiger)
Onitsuka Tiger rang in their 75th anniversary at their flagship store in Tokyo (Photo: Onitsuka Tiger)
1 / 1
Celebrities from Heart Evangelista to Sofia Andres were present to help ring in Onitsuka Tiger’s diamond year
Built on the mission to merge sports and style, Onitsuka Tiger is celebrating 75 years as a purveyor of Japanese street fashion with a 16-day event held in Tokyo. Held from August 9 to August 25, the occasion celebrates the brand's storied beginnings and steadfast history and is due to conclude just in time for the forthcoming Milan Fashion Week.
To ring in the festivities, celebrities, from Filipino style mavens Heart Evangelista and Sofia Andres to Korean actor Chae Hyssop, made their way to Omotesando to attend an exclusive pre-opening party.
Other international public figures include Malaysian model Hakken Coser, Indonesian singer-songwriter Raisa Andriana, Singaporean actor Desmond Tan, Taiwanese actor Jasper Lui, and Hong Kong influencer Yoyo Cao.
More from Tatler: 5 profound Japanese design principles that are very demure and very mindful
Above Heart Evangelista at Onitsuka Tiger's 75th Anniversary festivities (Photo: Onitsuka Tiger)
Above Sofia Andres at Onitsuka Tiger's 75th Anniversary festivities (Photo: Onitsuka Tiger)
Heart Evangelista at Onitsuka Tiger's 75th Anniversary festivities (Photo: Onitsuka Tiger)
1 / 2
The venue showcases a photo exhibition of Onitsuka Tiger’s history through 75 pairs of shoes, each representing the brand’s evolution as it heads towards its 100th year. The label’s evolution coincides with the rise of Japanese street style’s popularity, now distinguished by sleek silhouettes, experimental design, and a seamless fusion of heritage and futurism. It warrants no argument that the brand has directly contributed to this subculture’s overall aesthetic.
Onitsuka Tiger was established in 1949 by Kihachiro Onitsuka, who believed sports could penetrate other business sectors, including the fashion world. His vision was a success, as proven by its references in pop culture, from Bruce Lee’s iconic martial arts films to Uma Thurman’s iconic fight sequence in 2003’s Kill Bill: Volume 1.
See also: A fashionable step forward: Onitsuka Tiger’s Manila event charms the fashion world
Above Sofia Andres poses before the photo exhibition at the Onitsuka Tiger's 75th anniversary pre-event festivities (Photo: Onitsuka Tiger)
Sofia Andres poses before the photo exhibition at the Onitsuka Tiger's 75th anniversary pre-event festivities (Photo: Onitsuka Tiger)
1 / 1
Aptly, both Evangelista and Andres attended the event donning signature pieces from Onitsuka Tiger. While Evangelista channelled sporty chic in high-top sneakers and a mini-dress over a logo t-shirt, Andres opted for a classic look with a black dress paired with the brand’s famous yellow Mexico 66 shoes.
NOW READ
K-pop closet: How to channel Rosé of Blackpink’s off-duty style
About
Julianna has been interested in leading a literary life since she first read Frances Hodgson Burnett's A Little Princess at eight. Before working with Tatler, she was an archive intern at The Center for Fiction in Brooklyn, New York. She is a textbook Pisces who devotes most of her spare time to her crochet projects, watching classic films, and going through her never-ending pile of unread books. She studied creative writing, global literature and art history at Sarah Lawrence College, graduating with a Bachelor of Arts degree in 2022. Toni Morrison, Nora Ephron, Clarice Lispector and Jia Tolentino are among her all-time favourite writers.
Work
Julianna writes about fashion, beauty, sustainability, and the arts. She is always keen on conducting interviews with talented women who are changing the game in their respective fields.
For event invites and story leads, hit her up at julianna.cabili@tatlerasia.com
