Cover Diana Boo, chief marketing officer of Lazada Malaysia, and Andrew Tan, founder of Kuala Lumpur Fashion Week

With the launch of Lazada's One Common Mission, online shopping just got a whole lot more exciting for Malaysians

Operating under the consignee of One Common Mission (O.C.M.), Kuala Lumpur Fashion Week has teamed up with leading e-commerce platform, Lazada Malaysia, to gather the biggest names in Malaysia's fashion scene under one roof.

Think of it as Colette, the super trendy but discontinued Parisian retailer on Rue Saint-Honore, but for the digital age. The first multi-label fashion e-store on Lazada features such talents as A-Jane, Fiziwoo, Rizman Ruzaini, Syomirizwa Gupta, Behati, and Kit Woo. 

“O.C.M. brings our vision of fashion accessibility to life," said Andrew Tan, founder of Kuala Lumpur Fashion Week. "All Malaysians–even in the most remote areas–can discover cool and affordable fashion pieces from Malaysian brands and labels online, whether they are well-known or up-and-coming."

A symbol of the enduring spirit of Malaysia's creative industry, this effort by KLFW and Lazada points towards a brighter future where Malaysian brands will soon be able to interact more closely with their customers, fostering a spirit of collaboration that is vital to a thriving, fashion-forward economy. 

See also: The Collab Store At Four Seasons Place Showcases The Best In Malaysian Fashion

From ready-to-wear essentials and streetwear collections to accessories, homeware and grooming products, the store features a wide selection from homegrown brands, curated to reflect and explore the fashion trends of today.

Their DSCVR and OCM SERIES 0000 sections are particularly exciting in the way they simultaneously encourage eco-conscious shopping habits while showcasing young, emerging designers by providing a platform for bespoke, one-of-a-kind products made from vintage or deadstock fabric. 

And just in time for Raya celebrations, they have released festive-themed collections for a limited time only. 

Go online to discover more.

See also: Stylish Face Masks By Malaysian Fashion Designers

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