Fendi keeps piling on the surprises when it comes to its iconic Peekaboo bag

1. The First Peekaboo Bag

Named after a child's game, the Peekaboo bag made its debut in Fendi's Spring/Summer 2009 collection. Available in various sizes, the bag catapulted into every fashionista's dream list thanks to its distinctive top flap that is secured with a twist lock. In fact, it got so popular that it became a hot canvas for artistic collaborations (see below) while a men's version was rolled out in 2014.

Also read: 10 Luxe Tote Bags You Must Have In Your Wardrobe 

2. Artist Collaborations

Among the bag's many creative interpretations were a layered geometric silhouette by the late architect Zaha Hadid as well as the black-and-white painting of LA-based street artist Joshua Vides.

The most recent collaboration with artist Sam Cox a.k.a Mr. Doodle went big and bold with an illustrated Peekaboo bag. Known for his whimsical graffiti art, the design combines elements of Cox's creative world dubbed "DoodleLand" with Fendi's sophisticated form. 

ICYMI: An Exclusive Preview Of Fendi's FW 2019 Collection. 

3. An Eternal Icon

Proving that there's no age limit to rocking the Peekaboo, this year's Eternal Icons campaign features actress Catherine Zeta-Jones and daughter Carys Doughlas traipsing around Rome with the bags. 

On Carys, the XS version in bright red is youthful and edgy while Catherine chose the traditional design in Pequin stripes, a pattern synonymous with Fendi.

4. The Man Bag

When announcing actor and musician Timmy Xu as its Peekaboo spokesperson in China, the campaign did more than push the boundary for men's accessory. The rugged details of the bag make the Peekaboo a staple for masculine elegance.

Read also Arm Candy: 5 Bags Tailored For Men

5. Modern Reinterpretation

The Peekaboo bag often gets a makeover and this season, they are designed with a beach getaway in mind, complete with honeycomb and pine-hued weaves in compact raffia and latticework leather. 

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