It’s out of the (shopping) bag—Prada is collaborating on a limited-edition collection with Adidas, and it will hit the websites of both brands as early as December 4.
After Adidas teased an image of its shoeboxes peeking out of a Prada shopping bag, the German sportswear brand and Italian fashion house have released a first look at the upcoming collection, which will mark a major milestone for both of them.
Adidas is no stranger to collaborations. From celebrities like Kanye West and Pharrell Williams to designers Jeremy Scott and Stella McCartney, the sportswear manufacturer’s high-profile partnerships have culminated in many iconic collections—Yeezy remains one of the most coveted sneakers for collectors.
Prada, on the other hand, has largely resisted hopping onto the collaboration bandwagon and instead built on its own brand personality, embracing the “ugly chic”.