Amidst the ongoing pandemic, Haute Couture Week successfully took place this week, albeit digitally. Between July 6 to 8, members of the Fédération de la Haute Couture et de la Mode (FHCM) presented their Fall/Winter 2020 collections via FHCM’s dedicated platform—the first time this exclusive event is made available to the public.
From fashion films to mini-documentaries, these haute couture maisons sought to capture and showcase the inspirations, ideals and the craftsmanship that goes into the making of their pieces for the screen. We’ve picked out some of the highlights not to be missed.
Extravagant and theatrical shows held inside the Grand Palais have become synonymous with Chanel, but the brand’s showing for haute couture week this year was decidedly minimalistic.
Adopting a moving look book format captured by Mikael Jansson, Chanel presented a rock-inspired lineup which nods towards the late Karl Lagerfeld’s partying days in the ’80s. Juxtaposed against a clean background, the film lets the details and textures of the garments shine.