6 New Fashion Collaborations We Are Excited About
Team work makes the dream work
Fashion houses love hooking up with either a big celebrity or another brand for new creative ideas, besides expanding their appeal to a wider audience. We take a closer look at 5 of the hottest collaborations this season.
Fendi x Nicki Minaj
Rapper, singer and songwriter Nicki Minaj worked with Fendi to create a futuristic yet glamorous collection that is deeply rooted in the Italian maison's ironic and playful DNA. The collection plays with metallic, shimmer and eccentric pink, as well as silver motifs.
Coach x Michael B. Jordan
Coach collaborated with The Avenger's actor, Michael B. Jordan on a new capsule collection inspired by his love for Naruto Japanese manga - think street smart parkas, jean jackets, pullovers and backpacks with quirky details.
H&M x Pringles
H&M's collaboration with the heritage label Pringle of Scotland features a line of traditional knitwear that's youthful, playful and sporty with an autumnal mix of classic mustard, dove grey and biscuit brown colour palette. The collection plays up Pringle of Scotland's heritage and famous argyle, as well as the traditional Fair Isle knitwear.
Tommy Hilfiger x Mercedes Benz
Tommy Hilfiger launches its second collection with Mercedes-AMG Petronas Motorsport that comprises chinos, car coats and café racer jackets for men. Clean and sophisticated, it reflects the timeless aesthetics of the Tommy Man.
Uniqlo x Roger Federer
From polo shirts to wristbands and caps, the Uniqlo x Roger Federer collaboration is a champion both on the court and in the fashion realm.
G-Shock x Gorillaz
The shock-resistant G-Shock is elevated to pop celebrity status with a new collaboration with Gorillaz inspired by the colours and motifs of of the British virtual band.