Cover Photo: Coach

Team work makes the dream work

Fashion houses love hooking up with either a big celebrity or another brand for new creative ideas, besides expanding their appeal to a wider audience. We take a closer look at 5 of the hottest collaborations this season.

See also: 10 Brands That Signed A Fashion Pact To Make The Fashion Industry More Sustainable

1. Fendi x Nicki Minaj

Rapper, singer and songwriter Nicki Minaj worked with Fendi to create a futuristic yet glamorous collection that is deeply rooted in the Italian maison's ironic and playful DNA. The collection plays with metallic, shimmer and eccentric pink, as well as silver motifs. 

See also: An Exclusive Preview Of Fendi's FW2019 Collection



2. Coach x Michael B. Jordan

Coach collaborated with The Avenger's actor, Michael B. Jordan on a new capsule collection inspired by his love for Naruto Japanese manga - think street smart parkas, jean jackets, pullovers and backpacks with quirky details.

See also: Coach Store Reopens With A Brand New Look At Suria KLCC

3. H&M x Pringles

H&M's collaboration with the heritage label Pringle of Scotland features a line of traditional knitwear that's youthful, playful and sporty with an autumnal mix of classic mustard, dove grey and biscuit brown colour palette. The collection plays up Pringle of Scotland's heritage and famous argyle, as well as the traditional Fair Isle knitwear. 

See also: 5 Micro Handbags Fuelling The Latest Fashion Fad

4. Tommy Hilfiger x Mercedes Benz

Tommy Hilfiger launches its second collection with Mercedes-AMG Petronas Motorsport that comprises chinos, car coats and café racer jackets for men. Clean and sophisticated, it reflects the timeless aesthetics of the Tommy Man.

See also: Local Fashion Talent At The Mercedes-Benz Fashion Week 2019 Gala

5. Uniqlo x Roger Federer

From polo shirts to wristbands and caps, the Uniqlo x Roger Federer collaboration is a champion both on the court and in the fashion realm. 

See also: Moet & Chandon Champagne Celebrates Roger Federer's Legendary Tennis Career

6. G-Shock x Gorillaz

The shock-resistant G-Shock is elevated to pop celebrity status with a new collaboration with Gorillaz inspired by the colours and motifs of of the British virtual band.

See also: Celebration of Casio G-Shock Mr-G 20th Anniversary

© 2022 Tatler Asia Limited. All rights reserved.