Even the rain couldn’t put a damper on what’s been arguably the most awaited event on the Singapore social calendar since the beginning of the pandemic last year. On March 23, Louis Vuitton held its first Southeast Asian spin-off fashion show at the ArtScience Museum, Marina Bay Sands, to showcase its spring-summer 2021 collection that was first presented by Nicolas Ghesquière in October 2020 in Paris.
It's no surprise that Louis Vuitton chose Singapore as the venue for its first physical-digital show since the pandemic, given the city-state's relatively low case count.
While we've grown accustomed to all manners of digital presentations—most thankfully more creative than a simple Zoom screen-share—luxury brands have truly started pushing the envelope with inventive experiences that simulate the real show experience as close as possible. Still, we were all excited as nothing beats a real-life presentation. So what actually went down at the show? Tatler was there to cover it all.
In true Louis Vuitton style, we were chauffeured from our homes to the Convention Centre at Marina Bay Sands, where a fleet of LV-branded buggies awaited to usher us to the ArtScience Museum. It would have been a good five-minute walk through the mall, and my heels-clad feet were thankful for the thoughtful gesture.
The ArtScience Museum itself felt like the inside of Kermit the Frog, but for good reason: those viewing the show at home were in for an additional treat. Romantic scenes from Wim Wenders' Wings of Desire were projected onto the green space.
The atrium was abuzz with influencers, celebrities and Louis Vuitton's top clients, all clad in monogram, and complete with stylish, knitted Louis Vuitton masks that the brand kindly sent all show-goers pre-show.