Neelofa recently became the first Malaysian celebrity to attend the Salvatore Ferragamo show during Milan Fashion Week

Entrepreneur Noor Neelofa Mohd Noor, who was one of 'Forbes 30 Under 30 Asia' in 2017, recently attended the Salvatore Ferragamo SS20 show in Milan. Upon her return to Malaysia, we caught up with her about her experience.

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What was the highlight of your Milan Fashion Week trip?

The entire trip was an absolute dream, since I got to attend all these fashion shows, meet people, and wear pieces from these luxury brands. But I would say meeting Halima, an American-Muslim hijab model was one of my highlights because I adore her so much.

What was the most memorable moment you’ve had with the brand?

There are a few. I love the look that the whole team has created for me in Milan. A woman in the US even got excited to see how modest fashion can be contemporary and stylish.

The other one would be meeting creative director Paul Andrew backstage after the show. I was surprised to find that he actually follows me on Instagram!

What was your inspiration behind your Fashion Week looks?

Since it's Fashion Week, I tried to step out of my comfort zone and evolve with current trends. The rapid growth of modest fashion and growing number of hijabi models inspired the bold, edgy and feminine looks. I'm also lucky to have such a great team.


How does it feel to be the first Malaysian celebrity to attend the brand’s show in Milan?

It was amazing but also quite nerve-wrecking. At first it was great, then you realise it came with some expectations because I was representing Malaysia and modest fashion. But to be able to showcase modest fashion at Fashion Week was liberating.


What’s the first ever Salvatore Ferragamo item you owned?

I'm obsessed with handbags, so obviously I had to get my hands on one of its beautifully crafted handbags. I would own them all if I could, but the Studio Handbag definitely caught my eyes!

Describe Salvatore Ferragamo in three words.  

Sophisticated, bold and classic.

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