The former midfielder turned entrepreneur has always been known for his sleek, dapper style whether it is sitting in the audience at wife Victoria Beckham's fashion show or attending a British royal wedding.
Hence, it comes as no surprise when he channeled his passion for fashion into a collection of luxe eyewear that bears his acronym, DB Eyewear, which is designed and made in Italy.
David enlisted the help of of eldest son Brooklyn, 21, who is making his video directorial debut with the DB Eyewear spring/summer 2020 campaign. The black-and-white film has a vintage home video feel, showing David in a relaxed mood at a sun-kissed location.
The timeless frames feature masculine details such as warm Havana hues with brown lenses. Distinguishing designs include a metallic mark inspired by the wings a bird on the arms and the DB logo lasered onto the fronted lens.