Everything you need to know about this exhibition which is now open at West Bund Centre, Shanghai until June 2.
In 2009, Chanel journeyed to the east – in Shanghai to be precise – for a splendid showcase of its pre-fall 2010 collection and hand in hand, a Karl Lagerfeld-directed movie was also released. Paris-Shanghai: A Fantasy, a reimagination of Gabrielle “Coco” Chanel in China, gushes about appreciation of Oriental art and craftsmanship.
Mademoiselle Coco had never set foot in China, but she was in love with the crafts and culture from this part of the world. The copious Coromandel lacquer screens in her apartment, among others, afford solid proof of her obsession with Oriental art.
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Chanel’s latest Mademoiselle Privé exhibition in Shanghai marks a special anniversary, as well as an assertion of the luxury house’s determination to keep up with the digital age while straddling good local market knowledge and strategic consistency of the brand’s code.
Housed in an old hangar in the West Bund area, the expansive exhibition lifts the curtains off the inner workings of Chanel, spearheaded by the House’s esteemed captains – Coco and Karl. It’s a breathtaking celebration of luxury, craftsmanship and elegance, at its finest.