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Berluti launches its new Essentials line, featuring ready-to-wear pieces (Photo: Courtesy of Berluti)
Berluti has launched its new Essentials Line starring brand ambassador Eddie Peng, showcasing the house's emblematic pieces. Peng is clad in Alessandro suit, matching with nylon B-Way jacket with Berluti logo crest motif and tapered trousers which accentuates his charismatic figure.
Conceived by creative director, Kris Van Assche, Peng's campaign outfit covers every corner of a man's wardrobe, sporting the Alessandro Démesure leather Oxford shoes—Berluti's very first lace-up shoe—which is made from a single piece of patinated Venezia leather and has no visible seams. Finally, a compact and timeless signature Canvas print Rider crossbody bag completes the ensemble and presents the uninhabited attitude of Peng by the understated luxury of the house.
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Photo: Julien Martinez Leclerc
Photo: Carlijn Jacobs
Photo: Julien Martinez Leclerc
Photo: Carlijn Jacobs
Photo: Julien Martinez Leclerc
Photo: Carlijn Jacobs
Inspired by Berluti's heritage and pared-down take on luxury, the new line distils the brand's core elements and puts a modern-day spin on luxury dressing, channelling the quintessential wardrobe of the Berluti man through its ready-to-wear pieces, shoes and leather goods. Among its many pieces, the first lace-up shoe is the highlight as Alessandro Berluti himself designed it back in 1895 and the house combined it with a loafer and an Oxford.
Other than the pieces that Peng wears for the campaign, tapered joggers, turtlenecks, leather jackets, sweatshirts and hoodies complete the new ready-to-wear line. Beyond comfortable clothing, straight-cut wool coats and single-breasted jackets and signature Berluti bags are also part of Essentials, standing out as the ultimate day-to-night outfit.
From this season, some of the ready-to-wear pieces in the Essentials will also be available in smaller sizes so as to give women the possibility of picking and choosing their favourite pieces from the wardrobe.
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