Balenciaga has been bringing its A-game with innovative designs. After unveiling its previous collection via a video game, its latest capsule collection glows in the dark. The luxury fashion house previously teased the luminous collection early in March on its Instagram account.
Creative director Demna Gvasalia designed T-shirts, pool slides, baseball caps and socks that glow after being activated with any light source. The designs are filled with glowing logos such as the new lions-and-laurels double B and a familiar motif: the smiley.