Silvia Venturini Fendi and her daughters Delfina and Leonetta Fendi on strong women, family ties and precious heirlooms.

Think of the word 'peekaboo', and one of the first things that come to mind might be the childhood game you used to play with your mother, or perhaps a younger sibling. And just like how those fond memories might evoke a sense of wonder and amusement, the Fendi Peekaboo, too, has been often described as wondrous and precious.

As the iconic bag turns 10 this year, Fendi Peekaboo creator Silvia Venturini Fendi and her daughters Delfina and Leonetta Fendi shares with us why this "baby" is close to their hearts.

Tatler Asia
Above Silvia Venturini Fendi

What does the Peekaboo mean to you?  
Silvia Venturini Fendi (SVF) The Peekaboo is my baby. It’s a creature that belongs to me.  

What's one word you would use to describe the Peekaboo?
SVF Timeless. I really think it’s one of those objects you want to belong to your family. You buy a Peekaboo not only thinking that you will wear it now, but also that you are going to wear it in the future and one of your daughters will probably steal it from your closet. It’s one of those objects that will stay with you for all the time.

How would you describe your daughters?
SVF Delfina is deep. Leonetta is bright.

Do you think the characters of your daughters ever influenced you while creating a bag?
SVF When I design I have many things in my mind. I always think about an ideal woman, and that’s why there are also different styles to appeal to different personalities. I am very happy if my daughters use my bags, but when I design I always prefer to relate to someone that doesn’t exist.

How would you describe the women in your family?   
The women in the Fendi family are women with a strong personality. At the same time, they are passionate, they really love deeply. And they like to break rules. So, I would say: strong, passionate and revolutionary.

Over the years, the Fendi Peekaboo has been outfitted in multiple colours, textures and sizes. Here are some of our favourites:

Describe your mother Silvia.
Delfina Delettrez Fendi (DDF) My mother is a bossy woman.

Is your mother a realist or a dreamer?
I think my mother is a more of a realist who knows how to make other people dream.

How similar are you, Leonetta, and your mother?
 I think the similarity between me and my mom that is reflected in the Peekaboo is that you can discover us little by little. We know how to hide many sides of our character. Leonetta is very different from us, she is like an open Peekaboo, she is very extroverted and doesn’t hide.

How would you describe the Peekaboo?
DDF The Peekaboo is precious like a piece of jewellery because it can be passed on from generation to generation. It's precious, mysterious and timeless.

What about the different sizes of the Peekaboo?
DDF The different sizes of the Peekaboo represent my mother, my sister and myself. They really show three different generations, three different women with many similarities but also very different one from the other. 

Watch the #MeAndMyPeekaboo video below to find out more:

Tatler Asia
Above Delfina Delettrez Fendi