Eight designers reimagine the Italian label's identity for "Moncler Genius" this Milan Fashion Week.
After discontinuing its Gamme Bleu and Gamme Rouge collections, Moncler returned to Milan Fashion Week, Tuesday, February 20, in a spirit of revival, with an innovative project called "Moncler Genius." The label has signed up eight designers and brands to revisit the Moncler identity, with multiple interpretations to broaden the brand's reach. The iconic Moncler padded jacket was a common theme across all of the projects.
The eight projects were presented in different zones of the Moncler Genius Building in Milan. They are designed to complement each other, while shaping the new identity of the Moncler fashion house. From Pierpaolo Piccioli (of Valentino) and Simone Rocha to Craig Green, Palm Angels and Kei Ninomiya, each designer revisited the Moncler padded jacket with their own take on the brand's fashion classic.
"The Moncler Genius Building is an ideal place where all the creatives work -- the place where such a vision is made tangible through products. One house, different voices, eight creative minds speaking one language: the Moncler language," explains the brand in a news release.
The projects are numbered from one to eight, each with a corresponding theme:
Pierpaolo Piccioli focused on a clearer, more authentic version of the jacket, homing in on purity, while Simone Rocha played with proportions and volumes. Kei Ninomiya experimented with the geometry of clothing and fabrics, and Palm Angels went big on logos and slogans. The Moncler 1952 line, referencing the year the brand was founded, revisits essentials in vibrant shades of purple, green, red, orange and yellow.