Meet The 10 Faces Of 2018 And The Spring Campaigns They Are Already Fronting
With her vixen and high-fashion image, Bella was made racy roles like the Giuseppe Zanotti spring/summer 2018 footwear collection, and for Max Mara accessories spring/summer 2018 campaign. The 21-year-old is going strong as one of this generation’s prominent models.
Kaia & Presley Gerber
Long live the sibling effect! Tipped to be the next big family in fashion, Kaia and Presley of supermodel DNA have been tapped to model the #MyCalvins range. Highly appropriate, as the close-knit duo embody the Calvin Klein Jeans campaign highlighting the bond between family and friends.
The Versace Golden Girls
One brand that takes its campaign strategy to the next level is Versace, with its team of all-star models to ever exist. Its spring 2018 collection pays homage to Gianni Versace, the celebrated fashion genius, a theme that reunited Versace Golden Girls Gisele Bundchen, Naomi Campbell and Christy Turlington.
The long time brand ambassador of Coach is once again, the face for the US brand and its latest campaign. Her partnership has only gotten more intimate, having created a Coach x Selena Gomez capsule collection in summer 2017, embellished with her personal messages.
See also: Coach Gets It On With The Cool Kids
She may be half the age of today’s influencers, but Jennifer Lopez takes the trophy as Guess? bombshell in its upcoming spring campaign. The multitalented mum, artist and designer channels old-school retro glamour, lending the image in her personal style and sensual aesthetic.
Dior has been on a roll, emphasising women and their roles in art, and continues to do so this spring with the help of Russian model Sasha Pivovarova. The runway sensation channels a 1960s vibe, and gleans influence of from the work of French artist Niki de Saint Phalle.
Blumarine couldn’t have enlisted a more elegant woman than Amber Valletta to channel the striking participant of a romantic escapade. The leggy blonde reminds viewers what makes her the perfect candidate, modeling the collection’s sheer, embroidered dresses with floral motifs.
Winona Ryder’s rise from the ashes is perfectly encapsulated in her role as the hair and face ambassafor for the L'Oréal Paris Elvive haircare product line. Not only does it signal her comeback to the red carpet, it subtly depicts her triumph over the turbulent times that plagued her past.
A series of moody, monochrome colours only serves to highlight the arty portrayal of Dior Homme’s spring collection, channelled by Robert Pattinson. The actor, who is also the face of Dior Homme Fragrance, expands his modelling portfolio in a series of broody, high-fashion shots embodying an expression of artistic freedom.
She boasts incredible acting talent and good looks for a number of projects – for Saint Laurent, Zoë displays her modelling skills and tip-top physique. The actress simultaneously emulates an androgynous quality in one campaign image, and a sensually wild child in the next, slaying Saint Laurent’s rock’n’roll image in her own style.