RPG character Lightning is the new model for Louis Vuitton's looks direct from the Spring 2016 runway show, which had strong references to digital technology and gaming.
Louis Vuitton casts 'Final Fantasy' character for Spring 2016 campaign
Lightning from the "Final Fantasy" game series stars in the latest campaign by Louis Vuitton's creative director Nicolas Ghesquière.
Ghesquière revealed the first images from the campaign in two posts on Instagram, Monday December 28, showing the RPG character Lightning modeling looks direct from the Spring 2016 runway show, which had strong references to digital technology and gaming.
The brand partnered with Japanese artist Tetsuya Nomura of Square Enix (developers of "Final Fantasy") to create the animations.
See the short video of Lightning's Vuitton debut here:
Cartier also has a new star for its #CartierDiamonds campaign: The beautiful model Karen Elson.