Cover Alongside brand ambassadors Gong Yoo, J-Hope, Jackson Wang and others, the Louis Vuitton Spring Summer Men's 2026 show also welcomed a standout guest from Vietnam: rapper HIEUTHUHAI

Alongside brand ambassadors Gong Yoo, J-Hope, Jackson Wang and others, the Louis Vuitton Spring Summer Men's 2026 show also welcomed a standout guest from Vietnam: rapper HIEUTHUHAI.

The runway, under the creative direction of Pharrell Williams, unfolded at Place Georges-Pompidou, Paris, on 24 June 2025. The collection blended British dandy flair with pastoral influences, expressed through a muted palette and the debut of the Monogram Surplus motif. Pharrell himself composed the music, collaborating with l’Orchestre du Pont Neuf. With leading names in fashion and the arts gracing the front row, the show captivated on every level.

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Above Men’s Spring-Summer 2026 Show | LOUIS VUITTON

HIEUTHUHAI

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Above As Vietnam’s sole representative at Louis Vuitton’s Spring Summer 2026 menswear presentation, HIEUTHUHAI received marked attention from the esteemed fashion house

As Vietnam’s sole representative at Louis Vuitton’s Spring Summer 2026 menswear presentation, HIEUTHUHAI received marked attention from the esteemed fashion house. For the occasion, he wore a rhinestone-studded denim shirt paired with beige wide-leg trousers, striking a balance between youthfulness and elegance. His look was accentuated by carefully selected accessories: the LV Instinct necklace, Monogram Chain earrings and Skate sneakers. The ensemble, reportedly from an unreleased collection, underscored both exclusivity and favour. With confident poise, a strong sense of style, and a front row seat among global stars, HIEUTHUHAI quickly became a focal point for media and fashion watchers alike.

J-Hope (BTS)

J-Hope arrived with the air of a true fashion icon—distinctive, polished and forward-thinking. He selected a brown check suit that blended timeless tailoring with a modern edge. A subtly lustrous shirt and pastel pink, diagonally striped tie added softness to the ensemble, while maintaining a structured silhouette. His refined brooch, silver hip chain and fresh white trainers lent a contemporary finish. The look was completed with a striking pink and white monogram Speedy bag, less an accessory than a declaration of personal style.

Jay-Z and Beyoncé

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Above The power duo drew attention in relaxed cowboy-inspired looks (photo: Instagram / enews)

The power duo drew attention in relaxed cowboy-inspired looks. Beyoncé turned heads in a denim-on-denim outfit topped with a wide-brimmed hat, while Jay-Z opted for a leather racer jacket layered over a minimal suit: cool, unfussy, and media-ready.

Bradley Cooper

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Above Bradley Cooper channelled quiet sophistication with a classic pairing of shirt and chinos

Bradley Cooper channelled quiet sophistication with a classic pairing of shirt and chinos, clean lines and sharp tailoring made it all the more compelling.

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Spike Lee

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Above The BlacKkKlansman director stood out in a red varsity jacket with camel leather sleeves, paired with straight-leg jeans and a Damier bucket hat

The BlacKkKlansman director stood out in a red varsity jacket with camel leather sleeves, paired with straight-leg jeans and a Damier bucket hat. A statement necklace, white retro shades and a Louis Vuitton tote in a bold patchwork finish brought the ensemble firmly into streetwear-luxe territory.

Jackson Wang

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Above Jackson Wang stepped out in a grey polka dot denim co-ord—jacket and trousers in unison

Jackson Wang stepped out in a grey polka dot denim co-ord: jacket and trousers in unison. Cut-out details and metallic silver accents lent a bold and refined touch.

BamBam (GOT7)

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Above BamBam’s outfit merged youthful energy with upscale flair—perfectly aligned with the K-pop wave

In a sleek leather jacket, tailored trousers and polished black loafers, BamBam’s outfit merged youthful energy with upscale flair perfectly aligned with the K-pop wave.

Yuta (NCT)

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Above Yuta wore a crisp white shirt layered with a blue and white striped jacket, and black flared trousers

Yuta wore a crisp white shirt layered with a blue and white striped jacket, and black flared trousers. Orange-rimmed sunglasses, a loosely knotted silk tie and brown loafers added character, while a graffiti-print tote introduced a playful final note.

Gong Yoo

The actor opted for a classic black suit and white shirt, finished with a minimalist tie. The look embodied the timeless elegance associated with Louis Vuitton’s spirit of travel.

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Above These unforgettable fashion moments are set to resonate far beyond the runway

The Louis Vuitton Spring Summer Men’s 2026 show proved more than a seasonal presentation. It was a spectacle of style, where stars from across the globe converged in Paris. These unforgettable fashion moments are set to resonate far beyond the runway.

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Images: Louis Vuitton

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