Meet the illustrious Song Joong-ki, the newest LV ambassador to join the ranks of BTS’ J-Hope and NewJeans’ Hyein
Now that renowned Korean actor Song Joong-ki has not only made a name in television and cinema but graciously cemented it, he is ready to take over other industries too. As a welcome surprise (apart from his recent marriage and pregnancy announcement with Katy Louis Sanders), the actor is now a House ambassador of one of the frontrunners in luxury fashion, Louis Vuitton.
In case you missed it: Song Joong Ki’s Most Stylish Looks On- and Off-Screen
The announcement coincided with the actor’s debut appearance at the Cannes red carpet for the film screening of Hopeless on May 25th.

Above Song Joong-ki (Photo by Louis Vuitton)
The Vincenzo lead stuns in a printed co-ord set with Louis Vuitton motifs scattered around and a long white overcoat over it. Simple yet sophisticated, it’s the style he’s known and admired for by all since day one.
A new father, Song Joong-ki shares, “A lot of good things are going to happen this year. I’m really excited about Cannes, but right now, I’m focused on the baby being born. I have to finish the Cannes fast and return to my wife.”
Read more: Filipinas on the Cannes red carpet: Dolly de Leon, Heart Evangelista, Pia Wurtzbach Jauncey and more

Above Song Joong-ki at Cannes (Photo: Pascal Le Segretain/Getty Images)
Song Joong-ki now joins K-pop superstar J-Hope as House ambassador and New Jeans’ Hyein, who’s been a brand ambassador since December 2022, as the Korean representatives of Louis Vuitton. With this fashion endeavour, as well as his recent personal achievements in life, he’s off to a bright path ahead of him.
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