200 years ago, Louis Vuitton—the founder of the eponymous French luxury brand—was born on August 4, 1821, in Jura, just outside of Paris. To mark the 200th year of its founder’s birth, the brand is launching Louis 200, a series of creative initiatives to celebrate his inspiring vision, his life, and the enduring legacy he left behind. So far, we’ve already seen the house’s latest high jewellery collection by Francesca Amfitheatrof, which took its inspiration from Vuitton’s journey from the countryside to establishing his trunk-making business in Paris, but the luxury brand has slated more immersive experiences and touchpoints globally to bring Vuitton’s story to the fore.
Here are all the ways that Louis Vuitton is celebrating its founder’s bicentennial.
There will be a video game with embedded NFTs
Launching today on the App Store and Google Play, Louis The Game is an immersive game experience that pays tribute to Vuitton’s two-year journey to Paris from his hometown. It will star the house’s mascot, Vivienne, who is travelling to a distant party in the game, and must collect monogram candles and keys to access new levels. The game boasts six stunning locations, each inspired by a real city—among them Paris, Beijing, London, New York—and will integrate trivia spanning “Maison collaborations, special orders, technical trivia, family history, artistic interventions, runway highlights and more”, according to a press statement. What’s more: by playing the game, you can stand a chance to win one of 30 original NFTs, 10 of which have been created by the digital artist Beeple. Keep a look out for these as you progress through the game.