Cover The Louis Vuitton Monogram turns 130 this year
The Louis Vuitton Monogram turns 130 this year
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Long before logomonia, there was the Louis Vuitton Monogram. This year, the icon turns 130
In the world of luxury, there are few symbols that carry the weight, history, and instant recognition of the Louis Vuitton Monogram. Created in 1896 by Georges Vuitton as a heartfelt tribute to his father, the maison’s visionary founder Louis, this iconic design has evolved from a simple protective measure into a global emblem of heritage and innovation. This year, the house of Louis Vuitton officially embarks on a year-long celebration to honour the 130th anniversary of this legendary hallmark.
Also read: Louis Vuitton: A bejewelled saga of high jewellery
Above Archival advertisement featuring some of the first iterations of the Monogram
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The Monogram was born from a pioneering fusion of artistry and identity. Seeking to safeguard the authenticity of House creations—following the striped and Damier canvases—Georges Vuitton personally designed and patented the intricate pattern of interlaced LV initials and floral medallions.
Over thirteen decades, the Monogram has served as a creative North Star. It has guided the vision of iconic artistic directors—including Marc Jacobs, Nicolas Ghesquière, Virgil Abloh, and Pharrell Williams—and inspired historic collaborations with world-renowned artists like Yayoi Kusama and Takashi Murakami.
Above The Monogram Origine collection
Above The VVN collection
The Monogram Origine collection
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To mark this milestone, Louis Vuitton is unveiling three new special-edition collections that reinterpret trunk-making savoir-faire through modern design. The Monogram Origine Collection revisits the 1896 pattern using a brand-new traditional jacquard weave of linen and cotton in soft pastel hues. Meanwhile, the VVN Collection pays homage to the House’s leather legacy, featuring natural cowhide that develops a unique patina over time.
Above The Time Trunk collection
The Time Trunk collection
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Finally, the Time Trunk Collection uses bold trompe-l’oeil printing to reproduce the textures and metallic details of historic trunks, transforming heritage into an artful illusion.
Emma Chong is the Managing Editor of Tatler Malaysia, overseeing the editorial direction and vision for the print, digital and social media arms of the title. She has over 15 years experience in fashion and lifestyle publishing, and has led print and digital editorial teams at ELLE Malaysia, Time Out Kuala Lumpur, The Luxe Nomad and more.
Outside of work, Emma spends her time wrangling children (only her own) and boosting the Malaysian economy through her support of local fashion and homeware brands.
