The unique store concept will be dedicated to shoes, highlighting the brand’s modern styling, superlative materials and manufacturing know-how

Lora Piana is famed for its luxe collection of quality ready-to-wear pieces in fine fabrics, but with its new store, the brand is highlighting its range of footwear, including a dedicated capsule of leather goods.

Opening in Tsim She Tsui's K11 MUSEA, the new location is the brand's first store concept dedicated to shoes in Asia. Drawing on both the brand’s heritage and Hong Kong’s rich history, the store combines both the traditional local construction techniques of bamboo scaffolding and fine cashmere – a material that is at the heart of Loro Piana’s heritage. Unfolding the story of how Hong Kong was built, the store’s design represents a tribute to local creativity and culture, conveying how modernity has been built from tradition, and technology from the strength of a plant – mirroring how Loro Piana nurtures innovation with the solid roots of its history.

Among the shoe styles available in store is the iconic White Sole shoes range and the 360 LP Flexy Walk sneakers. Available in a variety of styles exclusive to the K11 MUSEA location, the sneakers are crafted by hand in Italy from exceptional materials, promising cushioned comfort, supreme practicality and impeccable style.
In keeping with the brand’s core philosophy, practicality meets a sleek, polished aesthetic in the 360 LP Flexy Walk sneaker, which comes into its own as a workout shoe for the discerning individual. Lightness is key to the style, with “360” referring to its feather weight – a super-light 360 grams. Working directly with farmers in Australia and New Zealand, Loro Piana has been able to source the finest Merino wool to couple with the innovative design, creating a beautifully soft and ultra-light style.

Exclusive to the K11 MUSEA location, fans of Loro Piana will be able to take advantage of the Made To Order service available for the 360 LP Flexy Walk sneakers. Offering a range of vibrant colours, the customisation will be shown through a digital simulator, allowing you to choose from endless combinations for the ultimate expression of individual style.

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