In celebration of its 100th anniversary, Loro Piana weaves exceptional fabrics, textile innovation and savoir faire in its Fall/Winter 2024‑2025 women’s and men’s collections
Once a discreet preference among the elite, Loro Piana now enjoys mainstream recognition. Thanks to the spotlight put on quiet luxury by shows such as HBO’s Succession, what was once an exclusive secret has become an aspirational status symbol, marking a significant milestone in the luxury Italian fashion house’s century‑long history of excellence. Yet, this rise to mainstream prominence has not compromised its core values. Loro Piana remains dedicated to exceptional fabrics and impeccable craftsmanship, cementing its reputation as a timeless symbol of understated luxury.
Beginning in the early 1800s as a wool trading business in Trivero, Italy, the house was founded in 1924 when Pietro Loro Piana established Ing Loro Piana & C, the foundation of the company today. After the Second World War, it gained renown as a purveyor of top‑quality wool and cashmere fabrics for the flourishing haute couture industry, both in Italy and around the world. The 1970s marked a turning point as Pietro’s grandsons Sergio and Pier Luigi expanded the company into luxury goods, establishing a global retail network.
In case you missed it: Where Does Italian Luxury Brand Loro Piana Source Its Best Cashmere From?

Above Loro Piana
shows how to master
monochromatic dressing
with an ensemble in
head‑to‑toe creamy
camel tones
Today, Loro Piana remains committed to sourcing the best fabrics available. These include precious cashmere from young goats in Mongolia and China; light and soft vicuña from the Andes; exceptionally fine Merino wool from Australia and New Zealand; and the breathable lotus flower fibre from Myanmar.
This dedication to quality comes through strongly in the brand’s Fall/Winter 2024‑2025 collections for women and men, which explore its rich history through textiles, design and silhouettes. Making for a collection that is both visually and tactilely appealing, the womenswear presents wardrobe essentials in the brand’s signature fabrics such as cashmere, baby cashmere and silk, as well as innovative ones such as CashDenim, a delicate blend of cashmere and denim meticulously woven by Japanese artisans. Eveningwear crafted from rare vicuña wool as well as classic black and white silks elevates the line‑up, which is primarily grounded in a palette of neutral tones ranging from a bright white to mild beiges and the muted shade of Tundra, a signature hue of the house.
The fiori di cardo, or thistle flower, emerges as a central motif in the women’s collection, taking the form of prints and buttons. Historically used in the carding process to raise and brush precious fabrics, with its curved tips lending materials a sublime soft and lustrous finish, it is a long‑standing Loro Piana symbol that has been featured on its coat of arms since 1951. A standout look of the collection is the thistle flower pattern worn head to toe—on a dressing gown coat thrown over a collarless jacket and skirt, and topped by a pillbox hat.
There are masculine elements peppered throughout as well—all the better for creating tasteful, visually interesting looks that read distinctly contemporary. At the show, for example, cropped brocade vests and oversized utilitarian vests were styled with pleated skirts; band‑collar blazers were worn with slim ankle‑length trousers; and oversized tuxedo jackets with embroidered lapels were matched with long flowing skirts. Loro Piana also shows with this collection that one can maintain a sense of sophistication even with the more present‑day styles such as denim ensembles through monochromatic colour palettes and careful layering.

Above Hats of all kinds made an appearance
When it comes to accessories, hats of all kinds—from stiff pillboxes to those with soft brims—complement nearly every look, lending polish and elegance. Bags‑wise, the collection sees the debut of two new loves: the Ghiera shopper bag, with a signature leather grid, and the miniature Loom bag. The Extra Bag also makes a return in an expanded range of leathers and colours.

Above The men’s ready‑to‑wear are crafted from sumptuous
fabrics
The same dedication to craftsmanship and innovation extends to the menswear collection. Building upon and honouring a century of exceptional fabrics and the house’s values, the season’s menswear focuses on comfort and refined masculinity. While the fiori di cardo is also a key motif here, it has been turned into golden pins that close jacket collars—an homage to how Sergio maintained garment quality in his own wardrobe by turning up collars and pinning jacket lapels to preserve the softness of the folds.
On show, too, is the house’s mastery of exceptional materials, from the Scottish woollen fabric of Cheviot to the luxurious vicuña and innovative fabric blends such as Cash Tweeds. The men’s collection also sees the reintroduction of unique wools such as the naturally dark Pecora Nera, and the rustic and resilient Sopra Visso.
Blending adventurous practicality with sophisticated elegance are unstructured blazers and roomy overshirts alongside luxurious cashmere knits. Loro Piana’s innovation in technical outerwear, in particular, is showcased in its immaculately tailored coats that have been reinforced with the brand’s Storm System technology for a water‑repellent, wind‑resistant finish that affords protection against the elements.
Take your pick from a variety of styles, including the refined Roadster jacket and the more sporty Icer ski jacket. There are also luxurious shearling coats. Soft tailoring ensures all-day comfort. The eveningwear, meanwhile, maintains a relaxed elegance with tuxedos paired with silk turtlenecks or stand‑collar shirts.
A range of sturdy footwear, including derby lace‑ups and loafers, and a new line of leather goods round off the men’s collection. Among the notable debuts are the oversized Bale bag and the roomy weekender version of the Loom.
Loro Piana’s Fall/Winter 2024‑2025 collections celebrate a century of unparalleled luxury, seamlessly blending time‑honoured craftsmanship with technical innovation to bridge the past and the future. With its sumptuous fabrics and cutting‑edge techniques, it comes as no surprise that the house is known for its uncompromising, enduring quality.
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Credits
Images: Loro Piana











