The hunt for Pokémon is set to be more on-trend than ever during the upcoming Fashion Week in Paris. Thanks to French accessories brand Longchamp, "Pokémon Go," the famous augmented reality video game—which has been nothing short of a social phenomenon since its release in 2016—will be taking up residence in the French capital next month. And for good reason, the leather goods manufacturer is launching a whole collection featuring Pikachu, a worthy representative of 'kawaii' fashion, in a full reinterpretation of its emblematic bags.
Fashion and video games are a match that seems to be working pretty well these days. Not content to have invested in games such as "League of Legends," "The Sims," and "Animal Crossing" to provide users with ultra-trendy avatars, luxury brands have also tapped into the catalogue of virtual heroes and heroines to make them their new muses. Louis Vuitton is particularly notable for making the character from "Final Fantasy," Lightning, its new muse.