Following this year's 20th anniversary of Longchamp's Le Pliage bag, the French label made headlines again with the opening of its new flagship boutique in Paris.

As announced in June, the luxury brand has launched one of its largest flagship stores on one of the world's most famous shopping avenues - Avenue des Champs-Élysées.

Founded 66 years ago, Longchamp's new store spans over 500 square meters (around 5,400f square feet) at number 77, Avenue des Champs-Élysées in Paris, just around the corner from the famous gourmet restaurant Fouquet's.

CEO of Longchamp, Jean Cassegrain says, "Paris is the capital of fashion, and the Champs-Élysées is the world's most beautiful avenue. The opening of this new store marks an important step in our history, and this is a very moving occasion for us."

He continues, "Paris is the birthplace of our brand...so the city constitutes an important part of our heritage."

The new space, with two floors, will serve as an elegant showcase for all of the label's latest collections, including its famous Le Pliage bags and other handbags, in addition to luggage, shoes and women's and men's ready-to-wear apparel.

(Source: AFP Relaxnews; Photos: Longchamp)

We recommend:

• Longchamp unveils its biggest store in Malaysia
• Alexa Chung for Longchamp Spring 2014 campaign