New York-based artist and weaver, Katte Geneta, once had a meaningful conversation with a Kalinga weaver in the Philippines. The weaver had asked her to promote Kalinga weaving in the United States. Not only did Geneta try to learn more about the rich weaving culture of the Philippines, she also founded NARRA hoping to remind Filipinos abroad of their ancestry and heritage.
NARRA works directly with artisans throughout the country to offer to the international market a curated collection of heritage clothing, accessories, jewellery, and other handcrafted products. Moreover, it strives to empower indigenous communities by providing sustainable livelihoods to artisans while promoting the preservation of their rich traditions across generations.