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Not many pieces of clothing have the longevity that a Levi's jeans have
Denim pants or jeans certainly have made a lasting impact in the fashion industry, one which permeates culture through iconography. Nothing spells cool better than worn-out jeans. And one is sure to hear the brand Levi's when talking about this topic.
Debuted in 1873, the brand's foremost denim pants, the 501 Original Jean, celebrates its 150th anniversary this year—a feat not many can achieve—with the re-launch of some of its classic pieces. It is reintroducing the 1954 501 fit for men and 1981 501 for women, as well as a whole new range of finishes for both the 501 Original and the 501 ’93.
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Inspired by the fit of the original 1954 501 in Levi’s archives, the new ’54 features a higher rise with a slimmer, slightly tapered leg than the 501 Original and the 501 ’93. For women, the new 501 fit this season is the 501 ’81, based on the very first women’s 501 released in 1981. Structured more like a mom jean, it sits higher on the waist with a higher rise and features a slightly tapered leg—the perfect tribute to the quintessential ‘80s denim fit.
See also: Air Jordan, Yeezy, New Balance: The Type of Sneakers You Wear Tells Where You're From
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As part of its year-long celebration, Levi's is debuting The Greatest Story Ever Worn campaign that features three short films directed by Martin de Thurah and Melina Matsoukas. These films explore original stories from around the world celebrating 150 years of 501 jeans.
Watch it below:
When Jio is not creating content for Tatler Philippines' social media channels or covering style-related stories, he's probably binge-watching David Attenborough-narrated documentaries or nursing his vintage shopping fixation. He plans on using fashion criticism as a force for good. Follow him @hijowho or send him an email at jio@tatlerphilippines.com.
