Levi's and Ganni continue their partnership with a collection of timeless denim jeans, jackets, dresses and tops—each made using cottonised hemp to celebrate their efforts on responsible fashion, sustainability and design innovation. The two fashion brands are building on the previously, upcycled, rental-only "Ganni x Levi's Love Letter" collection launched in 2020.
The hemp blended into these garments comes from rain-fed hemp crops which reduces water usage even further. After that, it's treated in a way that softens, or rather "cottonizes" the fiber, making it look and feel indistinguishable from normal cotton.
"We're huge fans of Ganni's work and this collaboration was an opportunity to inject their signature and effortless femininity into Levi’s iconic denim, using next level sustainable materials with cottonized hemp. We both share a passion for authenticity, originality, and sustainability. Ultimately, we set out to inspire authentic self-expression—creating unique and easy pieces that people fall in love with, and wear again and again and again," says Karyn Hillman, chief product officer at Levi's.