21-year-old Hong Kong photographer Lean Lui is the first Asian photographer to work with the house of Christian Dior on a global campaign
Few photographers, no matter how talented, get the opportunity to work with a luxury fashion house in their careers, especially at the young age of 21. But a chance discovery led Christian Dior's creative director Maria Grazia Chiuri to fall in love with Hong Kong photographer Lean Lui's work last year and she began envisioning a collaboration.
"The work and sensitivity of this budding artist really struck me; she represents a new generation of photographers who are dismantling the stereotypes of female photography and I wanted to promote that," said Grazia Chiuri in a statement. Lui was then invited to interpret the French maison's cruise 2021 collection in her cinematic style, which resulted in a series of romantic images depicting models like nymphs gracefully lounging in lace and long skirts against the wild landscape of Puglia. We catch up with the emerging talent on the experience.
When and how did you first discover your passion for photography?
At the early age of 10, I was obsessed with reality TV modelling shows and started taking pictures with my family. Later, I used it to express my feeling towards bullying at school and my work got noticed by some art platforms from different countries.