Kim, the inaugural winner of Netflix’s Next In Fashion, tells CNA Luxury that she is not afraid to embrace her Asian roots

Fresh from winning Netflix’s new reality series Next In Fashion and with an almost-sold out capsule collection on luxury retail site Net-a-porter, South Korean Minju Kim is the latest toast of the fashion town.

But before sartorial lovers even heard of her, K-pop fans had already been wowed by her design chops. Unbeknownst to many, the 34-year-old fashion designer has been dressing some very popular Korean pop stars, including BTS and Red Velvet.

She created boyband BTS’s world tour stage costumes for their songs DNA and I Need U. Back in 2016, Kim also designed the wardrobe for girl group Red Velvet in their music video for the song One of These Nights, where her now distinct design hallmarks of voluminous silhouettes and feminine details like bows and ruffles were already well developed.

And now, Kim’s win on the inaugural season of the design competition has given her the dream opportunity to make her name as a globally recognised designer.

Barely a month after the 10-part series was launched on Netflix, the bespectacled, jovial Kim says she has already encountered fans of “dragon princess” on the street. This was the moniker that she and her competition partner Angel Chen from China had dubbed themselves on the show, to the delight of viewers.