Cover Kate Moss Agency launches hoodie and T-shirt to support Save the Children (photo: Courtesy)

Inspired by the Butterfly Effect theory and printed with abstract pastel butterfly wings, a portion of each sale will be donated to charity

Kate Moss Agency, the talent agency the supermodel founded in 2016, has teamed up with Save The Children to launch a two-piece limited-edition collection of ultra-trendy abstract pastel print hoodies and T-shirts for charity.

Launched under the moniker of KMAStudio, the merchandise arm of the Kate Moss Agency, the 100 per cent organic cotton pieces are produced in India and depict an abstract butterfly wing print, originally photographed by 22-year-old Finlay Pitt. Five pounds from the sale of each top will be donated to Save The Children to "help ensure disadvantaged children from around the world can reach their full potential and build a better future."

Dubbed the "Butterfly Series," the capsule is inspired by the Butterfly Effect, a theory and a 2004 film premised on the idea that small-scale events can trigger long-ranging effects. 

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Moss launched the Kate Moss Agency five years ago, at the time telling Business of Fashion's Imran Amed: "I don't really want pretty people... I want to create stars. I want to focus more on managing people's careers than just [running] a model agency... I want people that want to sing and dance and act."

Today, the agency represents superstars such as Jamie Bochert, Rita Ora, Moss' daughter Lila Moss, and Ella Richards, the daughter of Lucie de la Falaise and granddaughter of Keith Richards and Anita Pallenberg. 

 "The agency feels like a gang," Kate told i-D magazine in 2017. And the supe herself acts as a sort of mother hen. "When they're confirmed for a job I get so excited for them! I enjoy mentoring each of them, seeing them grow, and giving them guidance (which is essential in this industry)."

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