Cover Givenchy has appointed K-pop girl group aespa as its new brand ambassador (Photo: Courtesy of SM Entertainment)

The four members of K-pop girl group aespa have been appointed as the brand ambassadors for Givenchy

French luxury fashion house Givenchy has revealed a new face of the brand: aespa—a rising K-pop girl group under SM Entertainment. All four members, including Karina, Giselle, Winter and Ningning will be featured in major upcoming collections by the creative director of the brand, Matthew M. Williams.  

Their collaboration also marked the first time an entire band was chosen as the brand ambassador for a label in the fashion world, instead of an individual. Think Exo’s Chanyeol for Prada and Blackpink’s Rosé for Yves Saint Laurent. 

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“When I first saw aespa, I was overwhelmed by the energy each member had. I felt that as a group and individually, Karina, Giselle, Winter, and Ningning have strong individuality and style that naturally fit with Givenchy. aespa’s fashion is having their own color,” Williams expressed his excitement about the partnership in a statement.

“We are delighted to be with Matthew, the new creative director at Givenchy. Since we are joining Givenchy’s new chapter, we will try to show various aspects and activities," the group added.

Stay tuned for aespa’s first Givenchy campaign and check out the images from the group's photoshoot with the brand below:

 

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