Shot from 360 degrees and in negative image, the immersive video features Maison Margiela's iconic Glam Slam bag
Maison Margiela artistic director John Galliano has come up with a new way of showcasing one of the brand's iconic products, its Glam Slam bag, which is known for its pillow-like design.
The British designer has called upon fashion photographer Nick Knight, who he has worked with in the past, to create this 360-degree film. It features Duckie Thot, a rising star of the model world who designers around the world are queuing up to work with.
(Related: Maison Margiela Does Fragrance Layering With Dry Body Oil Filters)
This new piece of work, entitled Reality Inverse, is a truly immersive experience. It has been shot in negative image, giving the various scenes a psychedelic effect. The short film was shown on February 16 and 17 at London's Serpentine Gallery.