A stylish and practical bag for all the working gals out there
Jason Wu collaborates with Malaysian bag specialist Sometime by Asian Designers to create the unbelievably versatile Edie tote. Dropping on June 4 via Zalora, Edie will be available in Malaysia, Singapore, Indonesia, Taiwan, Hong Kong, and the Philippines.
Designed with practicality in mind, the Edie is crafted vertically with three additional compartments. It closes up with a concealed magnetic hardware, ensuring accessibility and convenience. The Edie comes in two sizes and is available in six colours ranging from Slipper, Soft Pink, Creme, Orange, Mustard, and Ultramarine, which will be exclusively sold in Taiwan to honour Jason Wu’s birthplace.
In creating Edie, Wu drew inspiration from Josef Albers’ square paintings. He also said that the modern silhouette of the bag truly reflects the timeless sensibility of the collection.
During the launch of this collaboration, Wu expressed his enthusiasm in doing more collaborations with artists and creators from the Asia-Pacific region. “I agreed on this project on so many levels. I love collaborations, and I’ve done many in my career. With this, it’s not just about Jason Wu GREY, Sometime by Asian Designers, and ZALORA. Everyone knows we know how to buy, but what they need to know is we also know how to make. That is something I am proud to share with the world. It’s very impressive, and that is my goal.”
