Cover Ion Orchard’s dual campaign this F1 season—‘Live The Race’ and ‘A New Season, A New Silhouette’—promises a definitive fusion of motorsport excitement and autumn-winter chic
Ion Orchard’s dual campaign this F1 season—‘Live The Race’ and ‘A New Season, A New Silhouette’—promises a definitive fusion of motorsport excitement and autumn-winter chic
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From the precision of luxury timepieces to the adrenaline of VR racing, Ion Orchard is blurring the lines between high-octane sport and high-end style
Ion Orchard, is seizing pole position this autumn-winter season by becoming the city’s most ambitious race-inspired destination as the F1 Singapore Grand Prix fever builds. Running from now to November 6, 2025, the mall’s dual campaign—‘Live The Race’ and ‘A New Season, A New Silhouette’—promises a definitive fusion of motorsport excitement and autumn-winter chic, transforming the mall into the ultimate motorsport playground.
“Blending agility, precision, and sophistication, we are creating an immersive experience that transforms Singapore’s premier shopping destination into the ultimate motorsport playground,” shares Yeo Mui Hong, chief executive officer of Orchard Turn Developments.
Read more: Inside Clé de Peau Beauté’s new flagship boutique at Ion Orchard
The Race Village
Above Elemis’s Formula-Powered Pop-Up offers a luxurious skincare pit stop
Above Tag Heuer’s pop-up features the interactive ‘Tone of Victory’ experience
Elemis’s Formula-Powered Pop-Up offers a luxurious skincare pit stop
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The highly anticipated Race Village within the mall features an unprecedented collection of four brand activations. This immersive haven brings the world's most prestigious brands into the fast lane:
Tag Heuer: Back as the Official Timekeeper for Formula 1 this year, Tag Heuer’s pop-up features the interactive ‘Tone of Victory’ experience, iconic historical timepieces, and a photo opportunity with the Oracle Red Bull Racing F1 Team Show Car.
Lego: At the L1 outdoor Ion2 space, the ‘Experience the Thrill’ event invites shoppers to take on adrenaline-pumping F1 challenges, including Pedal Power VR Racing and the Rapid Repair tire-changing showdown.
Inside the Garage: Presented by Visa, Tudor, and Hugo, this activation at B4 offers fans an exclusive look inside the world of the Visa Cash App Racing Bulls Team, including a show car, race gear, and the chance to meet a team driver on October 1, 2025.
Elemis: The Formula-Powered Pop-Up offers a luxurious skincare pit stop, showcasing four limited-edition Elemis x Aston Martin Aramco Formula One Team skincare collections.
The immersion continues with an exclusive duo of seasonal beauty pop-ups, featuring skincare powerhouses Kiehl’s and Shiseido. Beauty enthusiasts can step into Kiehl’s Secret Lab Pop-Up at B4 for personalised consultations with expert Skin Pros using Derma-Reader Pro technology. Meanwhile, the Shiseido Power Lab at L1 Atrium focuses on the benefits of Pure Retinol to fade dark spots and restore skin's firmness.
New destinations for the discerning shopper
Above Café Nesuto is now open at Ion Orchard
Café Nesuto is now open at Ion Orchard
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Beyond the trackside adrenaline, the mall is also offering an exceptional roster of new and expanded boutiques.
Breguet (#03-27) welcomes the prestigious Swiss manufacturer that has defined horological excellence since 1775, showcasing its legendary mastery of "grand complications," coveted timepieces, and exceptional jewellery.
The gastronomic landscape is elevated by Café Nesuto (#04-27 to 32), a homegrown Japanese-style patisserie, which celebrates meaningful simplicity and refined indulgence.
For lifestyle enthusiasts, The Planet Traveller (#04-21/22) arrives as Asia’s largest travel and lifestyle store, featuring over 6,000 curated items across 1,000-square-metres.
Rewarding the finish line
Above Racing enthusiasts can unlock an exclusive lifestyle pack with over 30 brand privileges
Racing enthusiasts can unlock an exclusive lifestyle pack with over 30 brand privileges
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Racing enthusiasts can unlock an exclusive lifestyle pack with over 30 brand privileges by simply wearing their favourite race team jersey, presenting a Singapore Grand Prix ticket stub, or sharing snapshots of the race-inspired events. The pack is redeemable at concierge counters throughout the campaign period.
Ion Orchard’s autumn-winter collection is enhanced with carefully curated complimentary gifts and premium rewards that enhance every shopping experience with “unexpected luxury touches” to every shopping experience. Shoppers can earn complimentary gifts such as a small takeaway cake with a minimum spend at TWG Tea or a nylon shoulder bag with the purchase of three ready-to-wear pieces at Cos.
Whether drawn by the thrill of the race or the new season’s luxury, shoppers can redeem an exclusive Lifestyle Pack with over 30 brand privileges by sporting their favourite race team jersey or presenting their Singapore Grand Prix ticket stub. For Ion+ Rewards members, elevated rewards are available from October 1-5 October, including a 10 per cent rebate with minimum spends of $60 or $600.
