NEW YORK, NY - MAY 29: Cory Kennedy attends Andrew Watt's "Chameleon" song & music video premiere at The Electric Room on May 29, 2012 in New York City. (Photo by Rahav Segev/WireImage)
Cover ‘It girl’ Cory Kennedy channelling the Indie-sleaze look in the 2000s (photo: Rahav Segev / Getty Images)
NEW YORK, NY - MAY 29: Cory Kennedy attends Andrew Watt's "Chameleon" song & music video premiere at The Electric Room on May 29, 2012 in New York City. (Photo by Rahav Segev/WireImage)

Like Y2K, Indie-sleaze once left its mark on popular culture before quietly fading from view. Yet while the bold hues and sultry silhouettes of Y2K have remained in the spotlight since the early 2020s, only now beginning to wane, what has brought a once-dismissed aesthetic like Indie-sleaze back into the conversation?

When speaking of Indie-sleaze, one often thinks of a movement that took shape on the streets of New York in the late 2000s, before catching fire across the globe throughout the early 2010s. It was a time when indie rock favourites like The Strokes, Yeah Yeah Yeahs and Interpol defined the cultural moment. The look emerged not from catwalks, but from nightlife where musicians blended the grit of grunge with the edge of ’80s punk, infused with the reckless glamour of the hipster scene. The result? A gloriously disordered, irresistibly raw aesthetic that still lingers today.

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Above Kate Moss at a Babyshambles concert, 2005 (photo: Matt Cardy / Getty Images)

Fast forward to 2025, and while European celebrities continue to influence trends, the spotlight is now shared with K-pop idols. Rock no longer monopolises mainstream music tastes, and in that shift, Indie-sleaze seemed to have lost its foothold. But just when the unruly silhouettes and unbothered glamour of the movement looked all but forgotten, it began reappearing, seeping into the visuals of some of today’s most culturally relevant names.

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Above Olivia Rodrigo embracing Indie-sleaze on her social feed (photo: Olivia Rodrigo)
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Above Harrison Smith, known on stage as The Dare (photo: Kieron Passaway / VICE)

Once again, Indie-sleaze is threading its way through pop culture. A fresh wave of artists—The Dare, The Hellp, Charli XCX and Olivia Rodrigo among them—are crafting the soundtrack to a new party era. Their appeal is infectious, drawing in fans who find themselves swept up in the aesthetic almost by accident. Harrison Smith, better known as The Dare, stands out as a figurehead for the movement’s resurgence. His track Guess, a collaboration with Charli XCX, has featured in over half a million TikTok videos, including a remix by Billie Eilish. Indie-sleaze-related hashtags now span beauty and fashion categories alike, amassing over 500 million views on the platform.

What is Indie-sleaze anyway?

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LONDON, ENGLAND - SEPTEMBER 20:  Alexa Chung and Pixie Geldof backstage at the Vivienne Westwood Red Label show part of  London Fashion Week Spring/Summer 2010 on September 20, 2009 in London, United Kingdom.  (Photo by Mike Marsland/WireImage)
Above Alexa Chung and Pixie Geldof (photo: Mike Marsland / Getty Images)
LONDON, ENGLAND - SEPTEMBER 20:  Alexa Chung and Pixie Geldof backstage at the Vivienne Westwood Red Label show part of  London Fashion Week Spring/Summer 2010 on September 20, 2009 in London, United Kingdom.  (Photo by Mike Marsland/WireImage)

Indie-sleaze, at its core, champions freedom and abandon. The ‘indie’ in its name stems from ‘independent’—a nod to spontaneity, even contrarianism—while ‘sleaze’ suggests a kind of impulsive excess. Emerging alongside indie rock’s golden era, the style has always existed in opposition to convention. That irreverence is what gives it power: to some, it reads as raw and liberating; to others, it teeters on the edge of being ostentatious—or even downright distasteful.

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NEW YORK, NY - MAY 29:  Cory Kennedy attends the Andrew Watt "Chameleon" video premiere at the Electric Room at Dream Downtown on May 29, 2012 in New York City.  (Photo by Taylor Hill/FilmMagic)
Above Cory Kennedy (photo: Taylor Hill/Getty Images)
NEW YORK, NY - MAY 29:  Cory Kennedy attends the Andrew Watt "Chameleon" video premiere at the Electric Room at Dream Downtown on May 29, 2012 in New York City.  (Photo by Taylor Hill/FilmMagic)

Associated with Indie-sleaze is a line-up of fashion staples that virtually everyone owned during the 2000s. Think: the characterful leather jacket, often thrown over shorts and laddered tights; leopard print pieces that channelled untamed rebellion; or the unapologetic edge of studded boots and chunky gold-plated jewellery. Band T-shirts, torn skinny jeans and scuffed high-top Converse were more than wardrobe choices; they were declarations of freedom and kinetic energy. As for the secret to styling it all? A deliberately chaotic mix. But even that wasn’t enough to complete the Indie-sleaze look without the signature smudged eyeliner and bed-head hair of a post-party morning.

Indie-sleaze then and now

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Kate Moss at the Tram Studios in London, United Kingdom. (Photo by Mike Marsland/WireImage)
Above Kate Moss (photo: Mike Marsland/Getty Images)
Kate Moss at the Tram Studios in London, United Kingdom. (Photo by Mike Marsland/WireImage)
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Above Alexa Chung (photo: WENN (Alamy Stock Photo))

In truth, Indie-sleaze began reappearing across social media in 2021. But the current revival would struggle to resonate in 2025 if it simply mirrored the past. For the aesthetic to feel fresh, it must shake off its more problematic extremes: fragile frames, pale complexions and a performative kind of dishevelment. Today’s Indie-sleaze, if it is to last, must embrace a broader spectrum of body types and champion unapologetic self-expression.

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Above Timothée Chalamet (photo: Marc Piasecki / Getty Images)
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Above Chalamet has all the right pieces to embody a present-day Indie-sleaze icon

In the 2000s, fashion darlings such as Alexa Chung, Cory Kennedy and Kate Moss were front and centre of the movement. Now, actor Timothée Chalamet brings a modern twist to the aesthetic. Whether it’s an Alexander McQueen skull-print scarf, jeans by True Religion, oversized leather outerwear or worn-in flannel shirts and work boots, Chalamet has all the right pieces to embody a present-day Indie-sleaze icon.

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Above Valentino Fall Winter 2025 Collection (photo: Getty Images)
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Above Yohji Yamamoto Spring Summer 2025 Collection (photo: Getty Images)
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Above Miu Miu Spring Summer 2025 Collection (photo: Getty Images)
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Above Chloé Spring Summer 2025 Collection (photo: Getty Images)

If Timothée Chalamet is rewriting Indie-sleaze on the red carpet, then designers are doing so on the runway. Valentino collaborated with Vans to work classic sneakers into its Autumn/Winter 2025 collection. At the same time, Burberry, Acne Studios and Isabel Marant revived skinny denim, while Yohji Yamamoto and Rick Owens crafted deconstructed dresses that felt deliberately unfinished, albeit through a poetic lens. Chloé and Miu Miu, meanwhile, leaned into the trend with dishevelled-yet-desirable silhouettes.

But… what brought Indie-sleaze back?

The theory of fashion’s “20-year loop” is well known in style circles. It suggests that trends resurface every two decades, giving designers a loose compass to chart their creative direction. Still, even without that cycle, the return of Indie-sleaze feels pointed. In a world marked by internal anxieties and external uncertainties, there’s something quietly defiant about its resurgence. Some argue that Indie-sleaze tends to flourish during periods of political tension and economic downturn. While it may be too soon to draw firm conclusions, this is an idea that’s likely to resonate ever more strongly if the aesthetic continues its climb.

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