How I’m Making It: This savvy entrepreneur is on a mission to redefine luxury fashion

Not one to rest on her laurels, Nakety is on a mission to continue growing Belle&Kate while staying true to the brand’s ethos. At the heart of it is sustainability, as reflected in the company’s tagline ‘Release, Revolve, Relove’. “Sustainability isn't just a buzzword for us; it's a guiding principle,” she shares. “We're committed to reducing waste, promoting responsible consumption, and fostering a community that appreciates the beauty of pre-owned luxury.

Below, the 30 year-old entrepreneur shares her thoughts on the rise of vintage fashion, the importance of persistence and how she makes it work.

What does a standard work day look like for you? 
Ardine Nakety (AN): I like to start the day with a touch of sweetness–that means breakfast with cookies, bread and coffee. After that, I review my agenda and my tasks for the day. As founder of Belle& Kate, I oversee various aspects of the company's operations, from strategic decisions to day-to-day management. In essence, my role is to nurture our company's growth, foster a collaborative team culture and to make sure we continue to provide personalized service to our customers in the ever-evolving world of pre-owned luxury fashion. I also carve out time to seek new opportunities and build meaningful connections through networking. It's about keeping our ship on course while staying open to exciting possibilities and relationships. 

What do you think are the qualities of a good leader?
AN: Effective leadership hinges on adept people management, because a leader is nothing without a trusted team and good support system. 

What’s an idea or thought you had recently that you found interesting?
AN: Lately, I've been quite intrigued by the surging fascination with vintage luxury items. It's fascinating to see how they’re gaining momentum. Vintage fashion is staging a stylish comeback, challenging the notion that being fashionable means buying brand new items.

Risks: should you take them?
AN: I'm someone who doesn't shy away from risks. I believe they can be worthwhile if they match your goals and the potential rewards outweigh the drawbacks. However, it's crucial to pause and assess your situation before leaping into the unknown. Your instincts also play a role; sometimes, that gut feeling can guide you when making significant decisions.

What is your advice to fellow entrepreneurs?
AN: It's all about being persistent. Keep moving forward, even when obstacles arise. Dream boldly, think expansively, and never underestimate yourself. Acknowledge your strengths and weaknesses; they're part of being human. Understand that struggles are inevitable, but everyone possesses unique strengths and weaknesses. That's why I believe in enlisting the help of others on this journey. Finding a partner who shares your goals and complements your abilities is crucial in pursuing your dreams.

How do you achieve a work-life balance? 
AN: That can be challenging as an entrepreneur. The busy year of expanding Belle&Kate in Jakarta and Singapore was especially overwhelming for me. Ideas, fears, and future plans often came simultaneously, and there was constant need to focus. My remedy for maintaining a balance is to embrace rest. Taking time to rejuvenate helps me establish boundaries and separate work from personal life in this dynamic journey.

How do you unwind and unplug? 
AN: My sanctuary is my hometown, Yogyakarta. As someone who values family, reuniting with my big family and spending time with them brings me immense joy. In Yogyakarta, one of my cherished retreats is Kaliurang, a highland area offering breathtaking views of mountains and natural landscapes. There, I find solace while sipping coffee, taking in the beauty that surrounds me from the lush mountain to the refreshing river. It's the perfect escape.