Many might known Son from the mega-hit Korean drama, Crash Landing On You, but the actress rose to fame in her native South Korea with a strong list of romance-themed films and shows in the early 2000s. Thanks to Son's incredible acting chops, she holds about 50 awards under her belt and one of the most sought-after actresses of her generation. But beyond being an award-winning actress, Son is a fashion icon in her own right which she exhibited as the heiress Yoon Se-ri in Crash Landing On You.
Valentino is the actress' latest endorsement following Crocodile's woman apparel and Smart Communications. The worldwide campaign from the fashion brand is the continuation of creative director, Pierpaolo Picciolo's quest for authenticity, inclusivity and individuality by scouting personas—men and women—who embodies the Maison values. The DI.VAs campaign, which stands for different values, seeks to portray a self-expression truth-seeking and intellectual attitude that is both romantic and empathetic. It taps on the present need to identify, to belong yet feel different, to risk and to feel strong.