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Stella McCartney collaborates with Yoshitomo Nara for its SS21 collection (Photo: Photo: Courtesy of Stella McCartney)
Stella McCartney's upcoming Shared Spring/Summer 2021 collection is a post-gender capsule, taking a stand and creating space for a rising, progressive generation to freely express themselves. To showcase the conscious urban pieces that blend laidback luxury and utilitarian wearability, the fashion brand taps legendary Japanese artist, Yoshitomo Nara to lend his hand at personifying the need to be connected today using activism, interpreted through resistance and rebelliousness.
Marking the artist's first-ever fashion collaboration, his work will set the collection's tone, youthfully infusing iconic styles with novel twists while aligning with Stella's global tribe around the Old Bond Street (OBS) logo. Stella will channel Nara's way of bridging art, subculture and street culture as well as his fluency in the style of youth in revolt using his signature punk attitude that valorises non-conformity, free thought and individuality.
The upcoming collection includes rare, collectable ready-to-wear pieces and accessories such as graphic coordinated silk sets and organic cotton tops showcasing Nara's iconic illustration of children, complete with rallying phrases like "We are punks", "Change the history" and "Don't waste another day".
See also: Mulberry Launches "Icon Editions" Collection For 50th Anniversary
Photo: Courtesy of Stella McCartney
Photo: Courtesy of Stella McCartney
Photo: Courtesy of Stella McCartney
Photo: Courtesy of Stella McCartney
Photo: Courtesy of Stella McCartney
Photo: Courtesy of Stella McCartney
Photo: Courtesy of Stella McCartney
Photo: Courtesy of Stella McCartney
Photo: Courtesy of Stella McCartney
Photo: Courtesy of Stella McCartney
Photo: Courtesy of Stella McCartney
Photo: Courtesy of Stella McCartney
True to its genderless approach, Stella's Savile Row tailoring is recut in bold, relaxed silhouettes that defy gender—with double-breasted blazers in traceable wool paired with utilitarian cargo and elasticated-waist trousers. The classic British trench coats are revised and refreshed with stripe details and the Old Bond Street logo in white.
New in the Shared Spring/Summer 2021 collection are wearable and shareable hoodies and joggers accented with logo taping, while vegan leather trousers and shorts emphasise positivity in shades of cream and sky blue. The spirit of youth athleticism will be highlighted in the new sleeveless t-shirts, Bermuda shorts and accessories like boldly-coloured socks and a snood that make Stella Shared additionally accessible.
The Stella Shared SS21 collection is among the brand's most sustainable collections to date with every item having an eco-friendly element with carryover materials kind to nature including organic cotton, forest-friendly viscose, recycled cashmere and traceable wool.
The capsule collection is available at Stella McCartney's Landmark store in Hong Kong from February 22, 2021. Additionally, you can also purchase the capsule at their official e-commerce platform.
