Simone Rocha's New Collaboration Launches in March, Includes Childrenswear
The past year has provided few and far between reasons to go shopping—especially for dreamy, voluminous, beautiful dresses. But this March, a once-in-a-lifetime Simone Rocha for H&M collection will arrive in shops and, well, get ready to get all dressed up, even if you have nowhere to go.
Rocha is the first Irish designer—her father, John Rocha, was born in Hong Kong and moved to Ireland in his 20s—to collaborate with the fast fashion retailer. The limited-edition collection will include womenswear, menswear, and childrenswear and, if early photographs are anything to go by, will feature a full slate of her signature embellishments on occasionwear ("tulle dresses and tailoring," the announcement promises), knitwear, shirting, outerwear, separates (T-shirts), accessories, and "pearl-embellished footwear" (swoon!).
"I am so thrilled to be working with H&M on this very special collection," Rocha said in the announcement. "It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons–it’s such an amazing list of alumni to be a part of."
Take a look at the sneak peak preview of the Simone Rocha x H&M collection, below.
"Simone Rocha has been on the H&M wish-list for some time," said H&M Head of Design Ann-Sofie Johansson in a statement. "This collaboration offers a new audience the chance to own a very special piece of design history.
"All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research."
The Simone Rocha for H&M collection will arrive in stores worldwide on March 11.